Cape Town tourism gets boost

2015-04-30 14:46

Two tourism businesses in Cape Town have been given a growth spurt to help diversify the city’s tourism offering.

The winners of this year’s Cape Town Tourism Board Development Fund will each receive R50 000 to grow their businesses.

Additional non-financial support is also being given in the form of complimentary Cape Town Tourism membership, business skills coaching, mentorship and marketing support until February 2016.

This year, the funding was awarded to Escape to the Cape and Ubizo Tours and Events.

Escape to the Cape is a Cape Town-based tour operating company, started in 2010 by local Shaheed Ebrahim, a university commerce graduate who has worked both abroad and in South Africa as a private banker.

In his frequent international travels and everyday interaction with foreigners, Ebrahim realised that many of the local tour operators did not offer a full, affordable, informative, safe and luxury tour experience of the standard that foreigners expected.

In 2012, Escape to the Cape pioneered on board Wi-Fi in its vehicles.

The winnings are not just about funding, Ebrahim says.

“More important to me than the money component is the opportunities this will bring like networking with the board members and being introduced to their networks, cementing the existing relationship with Cape Town Tourism and leveraging off the mileage of this award,” he says.

Ebrahim hopes to fund and set up Wi-Fi hotspots for five fellow small tour operators so that they can grow their own business.

Specialising in cultural and historical tours, Ubizo Tours and Events is owner-managed by Siyabulela Siyaka, a passionate tourism entrepreneur who has trained and employs ten local tour guides and three permanent staff.

Working in the townships of Langa, Gugulethu and Khayelitsha, his focus is on telling the stories that balance traditional and modern norms.

Ubizo Tours and Events would like to add cycling tours to its offered basket of activities

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