Ford’s ‘Open Sesame’ to SA

2015-06-02 06:00


Ford’s new B-Max opens wide. The range is on its way to South Africa later this year.

PHOTOS: 
Quickpic

Ford’s new B-Max opens wide. The range is on its way to South Africa later this year. PHOTOS: Quickpic

Multimedia   ·   User Galleries   ·   News in Pictures Send us your pictures  ·  Send us your stories

The new Ford B-Max, which is scheduled for launch in South Africa in the third quarter of this year, features a unique design, competitive fuel economy and new technology, making it among the most advanced compact cars, according to a statement by Ford Motor Company of Southern Africa.

“The Ford B-Max really challenges traditional small car thinking,” says Tracey Delate, general marketing manager at Ford. “Its ingenious design opens the doors – quite literally – to exciting new ideas about what’s possible with a compact vehicle.”

Based on Ford’s global B-car platform – shared with the highly successful new Fiesta – the B-Max represents the company’s vision for a premium compact multi-activity vehicle (MAV), providing space and versatility in a stylish exterior.

The B-Max’s Ford Easy Access Door System provides unobstructed entry and exit with hinged front doors and pillarless rear sliding doors, integrating the central body pillars into the doors rather than it being part of the bodyshell itself.

When both front and rear doors are open there is easy access to the interior, with a huge, clear aperture of 1.5 metres wide, making it significantly easier to enter or exit the rear seats, attend to children in child seats, or load and unload shopping.

The flexible seating system features 60/40 split rear seats that can be folded flat with a simple “one-hand, one-motion” mechanism. Ford engineers developed innovative solutions to ensure the B-Max delivers the same outstanding levels of crash protection as cars with a more conventional structure.

This new model also achieves good fuel economy and low CO2 emissions.

Although the full line-up will only be revealed at the launch, the range will include the 1.0-litre Ford EcoBoost petrol engine, which has won the International Engin of the Year award three times.

The B-Max offers a wide range of Ford’s latest smart technologies, including Ford’s voice-activated in-car connectivity system. It is also equipped with Ford MyKey functionality, an auto dimming rearview mirror and full-length panoramic roof.

B-Max is true to the Ford fun-to-drive brand and features torque vectoring control for superior traction and cornering. The car offers agility and manoeuvrability designed for the cut and thrust of city driving

Join the conversation!

24.com encourages commentary submitted via MyNews24. Contributions of 200 words or more will be considered for publication.

We reserve editorial discretion to decide what will be published.
Read our comments policy for guidelines on contributions.

24.com publishes all comments posted on articles provided that they adhere to our Comments Policy. Should you wish to report a comment for editorial review, please do so by clicking the 'Report Comment' button to the right of each comment.

Comment on this story
0 comments
Comments have been closed for this article.

Inside News24

 
PARTNER CONTENT
INFOGRAPHIC: New thinking required for retirement

Everything we believe about retirement is fast becoming outdated.

PARTNER CONTENT
WATCH: How education can change a life

A university education gives students the chance to create a better future for themselves, their families and to opportunity achieve their dreams.

/News

Book flights

Compare, Book, Fly

Traffic Alerts
There are new stories on the homepage. Click here to see them.
 
English
Afrikaans
isiZulu

Hello 

Create Profile

Creating your profile will enable you to submit photos and stories to get published on News24.


Please provide a username for your profile page:

This username must be unique, cannot be edited and will be used in the URL to your profile page across the entire 24.com network.

Settings

Location Settings

News24 allows you to edit the display of certain components based on a location. If you wish to personalise the page based on your preferences, please select a location for each component and click "Submit" in order for the changes to take affect.




Facebook Sign-In

Hi News addict,

Join the News24 Community to be involved in breaking the news.

Log in with Facebook to comment and personalise news, weather and listings.