2015-08-18 06:00

Multimedia   ·   User Galleries   ·   News in Pictures Send us your pictures  ·  Send us your stories

“Act like a lady.”

It’s a refrain every woman has heard at least once in her life.

So often uttered by our mothers, grandmothers and many patriarchs, the outdated refrain has done nothing but add unrealistic expectations onto women’s roles.

Recently, social media outcry was sparked by a Women’s Day advert by Bic, which called on women to “look like a girl, act like a lady, think like a man and work like a boss”.

Women are told to think a certain way, to look a certain way and, most importantly, to behave a certain way.

All while holding down jobs, running homes and caring for families. They are expected to look young and fit, showing no signs of the children they have given birth to or the tragedy they may have experienced. There is no space for wrinkles, whether from frowning or smiling.

Women have to talk a certain way and dress a certain way.

It’s an expression that tells women to behave within limitations. It tells women to pretend to be something they may not be. It forces women to sacrifice their uniqueness to fit into a preconceived mould.

And often, to be these things, women must metaphorically chop off parts of themselves to fit the cast.

Loud, passionate, determined, expressive, protective women are forced to act demurely and submissively.

It is past the time we start to move away from imposing outdated rules on how women look and behave. Shouldn’t we honour strength and individuality in our women, rather than asking them to conform?

Those strong, passionate women are the ones who shape the world – surely we should be encouraging our girls to grow in that direction?

Forget being a lady.

Being yourself will do you more favours

Join the conversation! encourages commentary submitted via MyNews24. Contributions of 200 words or more will be considered for publication.

We reserve editorial discretion to decide what will be published.
Read our comments policy for guidelines on contributions. publishes all comments posted on articles provided that they adhere to our Comments Policy. Should you wish to report a comment for editorial review, please do so by clicking the 'Report Comment' button to the right of each comment.

Comment on this story
Comments have been closed for this article.

Inside News24

Financial advisors – Do you need one and should you get one?

The good, the bad, and everything else you need to know when considering hiring a financial advisor.


Book flights

Compare, Book, Fly

Traffic Alerts
There are new stories on the homepage. Click here to see them.


Create Profile

Creating your profile will enable you to submit photos and stories to get published on News24.

Please provide a username for your profile page:

This username must be unique, cannot be edited and will be used in the URL to your profile page across the entire network.


Location Settings

News24 allows you to edit the display of certain components based on a location. If you wish to personalise the page based on your preferences, please select a location for each component and click "Submit" in order for the changes to take affect.

Facebook Sign-In

Hi News addict,

Join the News24 Community to be involved in breaking the news.

Log in with Facebook to comment and personalise news, weather and listings.