Local celebs show off hoods

2015-10-06 06:00
Cape Town Tourism has created a video series to intimately reveal Cape Town neighbourhoods, like the city centre and its gems like the Company’s Gardens.

PHOTO: 
Cape Town Tourism

Cape Town Tourism has created a video series to intimately reveal Cape Town neighbourhoods, like the city centre and its gems like the Company’s Gardens. PHOTO: Cape Town Tourism

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Cape Town Tourism has launched the “Love Cape Town neighbourhood series”, a collection of videos revealing three of the city’s suburbs.

The videos are a direct response to the “travel like a local” trend. This after research revealed visitors want to experience the places they travel in ways that expose them to the quirky and interesting features enjoyed by locals.

Showcasing local hidden gems around the city, three areas have been chosen for the first videos in the series, with another expected to be made in the next three months. Viewers are given a sneak peak into the local hotspots by some well-known Cape Town residents.

Celebrity chef Karen Dudley takes you to Woodstock, with its eclectic blend of old and ultra-modern Cape Town, local comedian Siv Ngesi to the cosmopolitan heart of the city centre and musician Arno Carstens to the beautiful coastal suburb with the feel of a fishing village, Kalk Bay.

According to CEO Enver Duminy, Cape Town Tourism is responding to this trend to explore local haunts by loading neighbourhood guides to areas around the Mother City on to YouTube.

“We understand that we’re appealing to the main target audience, but also that with this new trend we can actively spread the positive effect of tourism,” he says.

Being exposed directly to travellers allows local businesses, especially the smaller ones, to be showcased on a global platform, Duminy explains.

“This will also allow for a direct injection of funds into areas beyond the traditional tourist routes or sites. This will ultimately lead to increased job creation and a wider spread of the tourist rand,” he says.

The videos can be viewed at www.youtube.com/user/CapeTownTourism.


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