Shop small to make big impact

2015-09-03 14:53

“You can’t buy happiness, but you can buy from a small business and that’s almost the same.”

South Africans across the country are encouraged to show their support for small businesses through the new “Shop small business” and “Small business Friday” movement, an initiative by the National Small Business Chamber (NSBC).

Mike Anderson, CEO and founder of the Chamber, says the movement calls on South Africans to get behind the “job creators, nation builders, entrepreneurs and the hardworking men and women who make up the backbone of the economy by owning or working in a small business”.

The movement aims to encourage and inspire South Africans to make a big impact by supporting small businesses all year round, more so on Fridays, and especially on “Small business Friday” which falls on the first Friday of September each year.

“It’s a one-day high-action drive to get even more South Africans to support, visit and spend at a small business. When you shop at small businesses, you impact the owner, the employees, their families, the community and South Africa as a whole,” Anderson says.

Small businesses currently contribute over 35% of the country’s Gross Domestic Product (GDP) and, according to the Small Enterprise Development Agency, employ more than half of the people who work in the private sector.

“The role that small businesses play in job creation, poverty alleviation, service delivery and wealth creation all mean that small business is big business,” Anderson says. “Nearly two-thirds of all South African workers are employed by small businesses. They play a pivotal role in the socio-economic development of our country.”

One out of five units exported from South Africa is produced in the small and medium business sector.

“Friday 4 September marks ‘Small business Friday’, but it’s about so much more than just one day. Through ‘Shop small business’ we’re aiming to bring about permanent change so small businesses can thrive all year round with the backing of all South Africans,” says Anderson.

Making a small change to where we spend our money can have a huge impact on small businesses, our communities and ultimately our economy, he says.

“The advantages of supporting small businesses lie not only in making an impact on the economy, but also the positive difference it can make in uplifting local communities. Locally owned businesses help shape strong communities by keeping vital spend within small towns and cities, leading to vibrant local economies that benefit all who live there.”

There are plenty of advantages for consumers too – very often small businesses care deeply about the kind of customer service they deliver, knowing that quality products and personalised service are what keep their businesses thriving, Anderson explains.

“With more support, small businesses have the potential to breathe new life into the South African economy. Small businesses represent countless hours of hard work, commitment, resilience and thousands of jobs. Providing as much support to small businesses as possible is an investment in our communities and South Africa’s collective economic future.”

For more information visit www.smallbusiness­

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