Boycott after viral post

2016-04-26 06:00

A group of people gathered outside Pick n Pay in Town Centre on Monday after a picture taken inside the store went viral last week.

On Sunday, a picture of a woman in tears holding a crying boy on the shop floor went viral and has been shared several times in various Facebook groups and pages.

Pick n Pay has since launched an investigation into the matter calling it unacceptable and apologised for the distress it had caused.

“We are trying to identify and contact the family concerned to apologise to them. We are urgently investigating the incident with our franchisee who runs this store, to understand the circumstances and take the necessary steps to ensure it never happens again,” the statement reads.

It is believed the pair were threatened with police action for theft, after a the boy broke a slab of chocolate in the shop.

This sparked outrage and a call to boycott the store.

Basil Coetzee, Lentegeur Sector 3 chairperson says the group that have gathered outside the store is as a Facebook response to the matter.

Coetzee says this is not the first time a matter of this nature has taken place at the store.

“This is a norm. A while back a similar situation happened to two boys from New Woodlands,” Coetzee explains.

According to Coetzee, two teens were at the store with their parents when they became separated.

The security guards then allegedly apprehended the two boys and dragged them to the store office, where they then allegedly called the police and laid charges of theft against

Coetzee continues that he visited the store with the boys parents the next day to inform the manager that this behaviour was unacceptable and warned them to stop due to the trauma and distress it inflicts on the young children.

“They apprehended the boys in front of the entire store and it was based on suspicion. They did not find anything on the boys and they did not bother to ask them where their parents were. The boys were humiliated,” says Coetzee.

He says he supports the call for the boycott.

“I visited the store to warn them so that something like this would not happen again, and now it has.”

A woman on the ground says the shop has remained empty since the demonstration outside the store this morning.

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