Giving a sense of luxury on the streets

2016-11-15 06:00
Celebrating the donation of linen by the Double Tree by Hilton Hotel are, in front from left, Gene Lohrentz, CEO of Geocentric Urban Management, Francois Steyn, general manager of the Double Tree by Hilton Hotel, and Caroline Coates, from the marketing department of the hotel. Standing are Captain Billy Banadie and Johan van den Berg of the Salvation Army, Robert Viga of MES organisation and Karolien Wesselink of the Cape Town Multi-Service Centre.  PHOTO: gary van dyk

Celebrating the donation of linen by the Double Tree by Hilton Hotel are, in front from left, Gene Lohrentz, CEO of Geocentric Urban Management, Francois Steyn, general manager of the Double Tree by Hilton Hotel, and Caroline Coates, from the marketing department of the hotel. Standing are Captain Billy Banadie and Johan van den Berg of the Salvation Army, Robert Viga of MES organisation and Karolien Wesselink of the Cape Town Multi-Service Centre. PHOTO: gary van dyk

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Three centres in Salt River that helps street people are now able to provide a sense of sleeping in luxury at their facilities.

Thanks to a donation of linen and similar items by the Double Tree by Hilton Hotel in Brickfield Road, the Salvation Army Men’s Home, the Cape Town Multi-Service Centre and the MES (Mould, Empower and Serve) organisation are able to enhance the care they provide in the community.

This donation was done in conjunction with the the Salt River Business Improvement District (SRBID) which identified the three organisations.

Gene Lohrentz, CEO of Geocentric Urban Management, the company that runs the SRBID, explains that over several years, the Salt River area with its well-established residential and business district experienced some level of urban degradation.

“However, with the redevelopment of several properties in adjacent areas, especially Woodstock, property owners in Salt River have made prominent investments in upgrading many of their buildings, thereby supporting the urban regeneration of the area,” he says.

“This district was established to manage and implement additional public safety and urban management operations in addition to those services provided by the City of Cape Town.

“The additional municipal services typically include the provision of additional public safety, cleansing services, maintenance and/or upgrading of the urban public environment and/or infrastructure and social services that address social issues in the area.”

He adds that with one of their goals being to support and promote social responsibility in the area they were happy to partner with the hotel to help the organisations that received the donations.

Important to help“It’s important that we partner with different social organisations that help displaced and homeless people as well as provide support to help people get off the streets and into places of safety.

“In return, these organisations help them to reintegrate with society and also offer work opportunities to them through the SRBID and other similar initiatives in which they help to clean the streets and repair municipal infrastructure.

“We rely on the partnerships with property owners and businesses in the area and the Hilton Hotel is a sterling example of such a partnership.

“They support the SRBID in many different ways, including, in this case, partnering with us to donate these items so that they can help more people in need.”

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