Jenna sniffs at poachers

2016-10-04 06:00
 Jenna Bischoff is a young entrepreneur taking on the fight against rhino poaching.

Jenna Bischoff is a young entrepreneur taking on the fight against rhino poaching.

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A youngster in Claremont is proving that the fight against rhino poaching knows no age limit.

Ten-year-old Jenna Bischoff, who attends Rustenberg Girls Junior School, is taking on the fight with her own range of toiletries.

This entrepreneur decided to add her “light weight” to help the fight to save African rhinos from extinction.

She is collaborating with her father, a manufacturer of toiletries and cosmetics, to produce a liquid soap and hand lotion, called Jenna B, from which 100% of the profit made will be donated to the organisation of her choice, Unite Against Poaching, to help fund their anti-poaching efforts.

“Unite Against Poaching (UAP) is delighted to endorse the Jenna B range of products in support of saving our precious rhinos from the ravages of poaching,” says Linda Joyce, marketing officer at UAP.

“We commend this initiative by a concerned young woman. Our youth are taking a stand to secure our rhinos for future generations and we wish Jenna great success with this exciting project.

“Thank you for caring and for making a difference.”

Jenna was motivated to start this project when she was saddened by stories of how poachers are killing the African rhino.

“I am concerned about what would happen to the Big Five if rhinos no longer exist,” she says.

“It is cruel what they are doing to these animals and I want my money to help the game rangers to stop the poaching. Tourists are not going to want to visit South Africa if they cannot see the beautiful African rhino.”

Intimately involved in the process, the product carries Jenna’s stamp throughout. It does not only carry her initials, but also her design in the form of a detailed picture that she drew of a rhino and used for the label.

She also picked out the packaging and sniffed her way through a host of perfume samples before deciding on a Rooibos fragrance as her favourite.

Her compassion for people and animals has stimulated conversation around the possibility of expanding the range, in order to make room for a variety of products and organisations that consumers can choose from and support.

V If you are interested in stocking her products and want to support her inspiring journey you can get in touch with her through her website on

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