Learning to recycle

2016-08-30 06:00
Educare owners were excited at the launch of the Siyasizana Daycare Project.

Educare owners were excited at the launch of the Siyasizana Daycare Project.

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After the successful launch of a recycling programme in Thembisa, a second roll-out has been completed in Mitchell’s Plain and Khayelitsha.

In September last year, Sasko successfully launched the Siyasizana Daycare Project, a programme that set out to incentivise daycare owners for collecting empty bread bags.

Based on its massive success, the project was officially rolled out in the Mitchell’s Plain and Khayelitsha communities on Wednesday 24 August, hosting more than 600 daycare owners at the launch at the Oliver Tambo Community Hall and Recreation Centre, Khayelitsha.

The Siyasizana Daycare Project was conceptualised to give back to communities and raise awareness of waste reduction and recycling.

Mitchell’s Plain and Khayelitsha were identified for this campaign because of the quantity of daycare centres and the opportunity to actively engage with the community.

Brand manager Lungelwa Mnyamana says: “Siyasizana means we are helping each other. We chose this name because it resonates with our daily partnership with many homes in South Africa.

“Every day, we deliver bread into these communities, so it made sense for us to build on this relationship and be part of the solution to some of their daily needs. The bags they gather will be redeemed for basic amenities for their daycares, like backpacks, basins, carpets, fridges, stoves and other necessities, depending on the amount of bags collected, and will assist daycare owners in making the environment more comfortable for the children.

The first round of the Siyasizana Daycare Project exceeded expectations, with 364 daycares participating.

Over 315 500 bread bags were collected through the project in only six months and 1385 prizes were handed to crèches.

This success prompted the roll out in the Western Cape. “Collecting bags is a small gesture, with large impact in communities,” Mnyamana says.

In early 2017, a prize giving will be held for all participating daycares in Mitchell’s Plain and Khayelitsha.

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