Pedal powered bread

2016-08-09 06:00
Adam January delivers bread for almost nothing to the doorstep of those who can’t afford to buy in the big shops because his wish is to see everyone fed. PHOTO: TIYESE JERANJI

Adam January delivers bread for almost nothing to the doorstep of those who can’t afford to buy in the big shops because his wish is to see everyone fed. PHOTO: TIYESE JERANJI

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Adams January (56) from Hillview says a lot of people are living far below the breadline, and that is why he is doing his best to help them.

Riding on his bicycle every morning, January sells bread to people that can’t afford to buy expensive bread from the big shops. He delivers bread to people’s doorsteps in areas like Lavender Hill, Military Heights, Village Heights, Overcome Heights as well as Capricorn.

His bread sells for half the price.

“My people are struggling. I couldn’t sit and do nothing. People are struggling and a lot go without food for days. Although I sell the bread, it goes for R5 or R6.50 a loaf, however many people still can’t afford it,” he says.

He delivers mostly to the elderly people who can’t go out to the shops. For the past two years he has been doing this, he says the more he does it the more he sees how people are suffering.

“It breaks my heart. Some can’t afford it even at the price that I sell bread for. I’m not making money out of this.

“Others have to take the bread on credit because they can’t afford it. It’s bad – people shouldn’t live like this. It’s even more painful when I see kids who are hungry,” he says.

January, a father of three himself, says he developed the love of doing door-to-door sales when he was working for a Cape Town newspaper.

“I used to deliver papers, so I developed a passion for door-to-door sales. When I didn’t work on Sundays, I thought delivering bread will help a lot of people and also help me to put food on the table for my kids.

“Though I don’t make a lot of money with this, I’m happy that I’m helping families to have something to eat,” he says.

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We have been taught that we need three meals a day in order to make it through the day and while most of us indulge in more than our fair share there is a large portion of South Africans who are living off barely enough to sustain them.


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