Small launch for big sounds

2016-03-01 06:00
Leelia Jay is preparing to launch her music video next week.

Leelia Jay is preparing to launch her music video next week.

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They say dynamite comes in small packages and Leelia Jay is proving just that.

The pint-sized singer will be launching her music video for her track “Whind it low” at Club Galaxy in Rylands next week.

This isn’t her first foray into the local hip-hop scene.

Like many artists, Leelia grew up surrounded by music. Her father used to practise with his band in their lounge when she was four.

“He even bought this little keyboard and put stickers on so I can know what’s what.”

She discovered her voice in high school, at Windsor High School, which is where she met her best friend “to this day”, Ilse Davis. The two started a girl group called Illusion and performed popular covers at carnivals and events all over Cape Town throughout their high school career.

After school, Leelia initially tried to keep away from the music industry, pursuing studies in Hotel Management instead. But the people she met in the hospitality industry steered her back to her first love.

Leelia started her music career working with the late legendary Mischief in 2009. She met the rapper through a friend while studying at Cape Audio College, and once he heard her “stuff”, Mischief invited her to join his crew the Hunchmen.

“That’s kind of where I started to come into this whole hip-hop game; I guess I just caught a bit of that fever.

“Mischief basically taught me how to write and come into my own style and flow of things,” Leelia continues.

Fast forward a few years and she’s almost done recording her – still untitled – debut album, which she plans to release in April. The album contains everything from RnB and dance tracks to proper hip-hop and even a ballad.

“I want everybody to have a favourite on the album.”

“Whind it low” is the first single off the album. Leelia released it late last year and it’s already been playlisted on stations like Bush Radio.

Leelia describes her sound as “a bit of a Rihanna vibe”. While she does also rap, there’s a little more singing in her music.

“If you listen to my single: there’s rapping, but I’m singing it.”

Her video launch on Friday 11 March will give hip-hop fans a chance to see the music video for the single before it airs on television channels like Tracer and Channel O.

This won’t be Leelia’s first time on TV either; a few weeks ago she was featured on Cape Town TV’s Ek Sê. She has a lot of radio interviews behind her name.

Leelia choreographed her music video herself and hopes to introduce her new dance with the help of her new dance crew the Dance Dolls.

“I hope a lot of people are going to be winding with me.”

The Dance Dolls will be joining Leelia on stage at the video launch, where fans will get a taste of her upcoming album. The audience can also look forward to performances by Somethingfromthemotherland, Abadwanguzeli the Natives and Amper Alien.

Tickets cost R40 each at the door with pre-sold VIP tickets, which include platters and drinks on arrival, available at R100. V Email info@leeliajay.com or call or Whatapp 079 062 9666 for bookings or more information. Visit www.leeliajay.com for more about Leelia and her music.

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