Editorial comment

2015-09-03 06:00

THE on-going Stikeez craze is whipping the South Coast into a frenzy. This is perhaps the biggest collectable craze since Pokemon­ and Tazos from around 15 years ago.

Young and old (mostly old) are taking their search for the next Stikee figurine online. A recent Facebook war of words between a teenager and a pensioner as to whom was first to claim a Stikee that was being offered online was very entertaining.

These brand-loyalty promotions offering collectibles play to our primal instinct as humans - we are, by nature, collectors.

Stone Age humans lived by searching and collecting things and taking them back to their cave. These days, big corporations work with psychologists to get ways of creating loyalty to their products and the idea of collectables is always a winning one.

Overall this is not a bad thing as it gives the collector a hobby while the promotion lasts and the company gets to generate more revenue.

On a sober note, the past weekend has been named as one of the bloodiest on South African roads outside of a holiday season. More than 140 people lost their lives in only three days, between Friday and Sunday.

Accidents are happening at a frightening rate every day and it has been determined that the majority of them happen because of human error. This is not difficult to believe when we see drivers with one hand on the steering wheel and the other holding or operating a cellphone.

Research shows that by taking your eyes off the road for one second you reduce your reaction time drastically.

Let us keep our roads safe and encourage others to do the same

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