GenZe a ‘mobility app’

2015-10-01 06:00
Mahindra’s GenZe scooter, shown here with the small storage bin.
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Mahindra’s GenZe scooter, shown here with the small storage bin. ????????????????????????????????????PHOTO: mahindra

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MAHINDRA’s GenZe scooter goes on sale in three states in the U.S., with prices starting at $2 999 (R39 800), according to the Salt Lake Tribune.

It is a big experiment for Mahindra, as scooters account for less than seven percent of motorbike sales in the U.S., with just 3 528 sold last year across America.

Mahindra said, however, the GenZe was not designed to be the basic transport unit it is in other parts of the world, but to help solve the problem of urban mobility. “We have cast aside traditional assumptions about transportation to develop out-of-the-box solutions that make your life easier. Our starting point was not scooters, cars or public transport — rather, we focused on getting you from A to B in the most efficient manner possible, with no hassles.”

Viewed as a “mobility app” for Generation Z, those youngsters born into a world of cellphones in every pocket, the GenZe scooter comes with an on-board laptop charger and seven-inch touch screen display.

Behind the traditional storage area under the seat, the scooter also has a small or large carrying bin, sold with either hard or soft “cargo cover”. Both bins are waterproof and the larger option can lock up a full-face helmet and a shopping bag.

The scooter will be sold in California, Oregon, and Michigan, where it is assembled. Mahindra plans to target college campuses and supply vehicles to scooter-sharing programmes.

The GenZe has a top speed of 48 km/h and features a 13 kg removable battery pack that riders can take inside to plug in.

It recharges in three-and-a-half hours and can do about 50 km on a charge, depending on the rider’s weight and the topography.

All the information pertinent to the ride, from the battery charge to the speed and map, shows on the touch screen.

Mahindra said 300 buyers have put down a $100 deposit for a GenZe scooter to date. The company says it can make 3 000 scooters in the first year of production.

If more students take to the scooter, Mahindra will be the first car builder with an answer on how to sell vehicles to a generation that do not want to own cars, but rather share a ride on Uber

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