Tourism packaging workshop – addressing the weakest link

2015-05-14 06:00

PACKAGING tourism product is nothing new, yet it still retains top spot in attracting and securing business. It becomes the decision maker and the deal breaker.

Presenting special offers, value adds, group rates and things to do while visiting an area makes it that much easier for prospective clients to click that “yes” button.

After the resounding success of the “Power of One” workshop last year, South African Tourism­, in association with South Coast Tourism­, joined forces to offer its members and stakeholders a product packaging workshop – at no cost to themselves.

The action-packed workshop will cover valuable market insights and trends as well as include product packaging information relevant to various key markets.

“I urge tourism businesses and individuals to take up this opportunity. We have so much to offer on the South Coast yet we are seeing only a small percentage of conversions take place.

“The hard truth is that we are not able to hold the attention of the hungry markets out there due to the lack of packages offered. This is a core function of any business – and surprisingly seems to be one of the weakest links for so many.

“Our mandate is to market your packaged offerings, therefore we need you to provide us with the goods. This workshop shows you how and why – the psychology. Run by the experts, this is an opportunity you cannot afford to miss,” says Ugu South Coast Tourism CEO Justin Mackrory­.

Space is limited so booking is essential. First preference will be given to members.

Date: 21 May

Time: 9am to 2pm.

Venue: Desroches Hotel, Margate

Rsvp deadline for bookings: 18 May at 4pm.

For more information, contact Wendy Ngcobo­ or phone 039 682 9744.

- Supplied

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