A drop here, a drop there

2016-04-14 06:00

EARLY this week I attended an awards breakfast at Umtentweni at which I was reminded of a chance meeting I had with some jolly executives from our national brewer.

This group was celebrating that their area (in Port Shepstone) had, of all the areas under their company, shown the highest growth in sales throughout South Africa.

My well-below Einstein-status brain said to me that either people in this area have suddenly become ultra-thirsty (water shortages?) or we have had successful influxes of visitors­ in comparison to previous years.

It reminds one of those lines from the Rhyme of the Ancient Mariner - “water, water everywhere nor any drop to drink”.

Maybe it is a combination of the two, but in research parlance maybe cohort analysis of liquor consumption (like traffic counts), could be an indicator­ of consumer (leisure and holiday­ visitor) influxes.

According to the Liquor Board there are some 800-plus liquor licence holders on the greater South Coast.

This too can be an indicator of certain­ local and incoming demand characteristics - no wonder some people­ refer to us as the “Suip-Kus”.

Long may the brewer and other refreshment companies have business success down here - albeit we and they encourage responsible drinking of alcohol.

In closing off, I am amazed at what a glorious time of year this is - warm, sunny gentle breezes and an inviting blue ocean - all good reasons why all and sundry should drop in here for their getaway and holiday.

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