Align agriculture with world trends

2017-01-12 06:01

WE need an exit strategy for dairy farmers. Over the past 20 years, dairy farmers have come under increasing pressure in South Africa. This is in line with global trends. Dairy consumption fell by £210 million (R3,54 billion) in 2016 in England­. In fact, all animal agriculture saw shrinking profits and market share. The biggest areas of agricultural growth were in plant-based alternatives, up by £145 million.

Consumers no longer buy the old marketing strategies. The dangers of dairy are becoming widely known. Figures showing countries with the highest dairy consumption having the highest rates of osteoporosis have shaken old myths about strong teeth and bones.

We cannot allow our dairy farmers to be left behind in a dying industry. The Midlands boasts some of the highest potential agricultural land in the world.

We need to find ways to redirect agriculture to align with global trends.

The idea that people not buying dairy is a threat to farmers and their labour is false. People are still buying food. This food doesn’t come from accountants and plumbers, but from farmers, who have recognised the shift in consumer choice, and adjusted accordingly.

James Speirs

Join the conversation! encourages commentary submitted via MyNews24. Contributions of 200 words or more will be considered for publication.

We reserve editorial discretion to decide what will be published.
Read our comments policy for guidelines on contributions.

Inside News24

Partner Content
How data is changing investments

Technological disruption is rife in many spheres of business and given the quantity of data available, it’s no surprise that the way in which asset managers work is also changing fast.

Behind the sparkle

Alluring, beautiful and timeless - diamonds are some of the most sought after gems in the world and are a true testament of everlasting brilliance. Let us take you behind the sparkle to show you the history behind this coveted jewel.


How to get rid of fleas

Before you call in the pricey exterminators, try this DIY approach that promises to get your flea problem under control.



12 Cool cat facts
Chocolate can be fatal for dogs
Spider-man star's adorable relationship with his dog
Do you know what you are feeding your dog?
Traffic Alerts
There are new stories on the homepage. Click here to see them.


Create Profile

Creating your profile will enable you to submit photos and stories to get published on News24.

Please provide a username for your profile page:

This username must be unique, cannot be edited and will be used in the URL to your profile page across the entire network.


Location Settings

News24 allows you to edit the display of certain components based on a location. If you wish to personalise the page based on your preferences, please select a location for each component and click "Submit" in order for the changes to take affect.

Facebook Sign-In

Hi News addict,

Join the News24 Community to be involved in breaking the news.

Log in with Facebook to comment and personalise news, weather and listings.