Bike fest in 2017

2016-10-20 06:00

I GUESS this is a heads up - our replacement event for the departed Africa Bike Week, which is to be branded and known as the “South Coast Bike Fest”, will be hosted mainly from Margate from 27-30 April, 2017.

The immense injection of tourism revenue yield from previous events has prompted us to ensure that an event of this nature needs to be sustained here in Paradise. We have become synonymous with an event of this type.

The South Coast Bike Fest will encapsulate all the positive retail and entertainment ingredients of the past and on a larger and more diverse scale. We anticipate that with the event being more than one bike brand focused, more bikers and the public will come here for that long weekend to enjoy fellowship, our glorious seaside and hinterland and for a short time forget all the woes that may go with daily living.

The event programmes will be considerate of various musical tastes and retail preferences – all within a friendly, freedom filled, safe carnival atmosphere with street enter- tainment, displays and lots of colourful ambience.

Some have questioned why we are hosting the event at the same time as another biker event in East London. We conducted a competitive analysis and in all spheres of comparison we came out well ahead, especially when it comes to distance for bikers to travel for a favourite weekend away from their home areas of Gauteng and KZN itself.

The principle of intervening opportunity for the response markets has afforded us the edge and with a great proposed music line up there is valid reason why bikers and the public will support the event.

We on the South Coast do, however, need to show strong unity to ensure that version one of the South Coast Bike Fest is a resounding success so if you use any form of media and communications tell the world that a great event vibe awaits at the end of April next year.

We all need to be positive in our outlook and present a hospitable, welcoming case for thousands to come here at that time, where we can all be “Pals in Paradise” and really profile the multiple pluses our destination provides for our visitors.

It’s time to grow that tradition and rev up the energies for the South Coast Bike Fest 2017.

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