Insights of the season

2017-01-12 06:02

TO begin with to the community of our district, best wishes for 2017.

This season has been one of peaks and worrisome and unexpected water situation early into the holiday season.

When the water situation loomed, we as a tourism organisation immediately conveyed our concerns to the district municipality, who under extreme duress, did all in their power to avoid what could have been a much bigger setback for our industry.

That being said and despite the water situation, initial feedback has been encouraging in that within most tourism areas available accommodation stock was invariably non-existent or in extremely short supply and generally beach activations went off smoothly for the benefit of residents and visitors alike.

Furthermore, the very congested public holidays appear to have been better managed by local and law enforcement authorities than in the past. The national high density beach attendance trend is always a challenge for everybody concerned and each year better crowd control and influx management systems here are becoming more effective.

Out visitor information centres have indicated that the number of complaints was noticeably down from previous years and here at our head office we can report the same. Our tourism sector and community at large can be congratulated in doing all things possible to ensure that our customers were suitably hosted with minimal disruption.

Had the water situation not arisen I would have no fear of contradiction in stating that since my taking up of office­ it would have been by far the best year-end season in three years.

Going forward, we will continue to aggressively drive our promotional and publicity efforts and to encourage further investment in tourism product and tourism support infrastructure so that by early 2018 we can with conviction claim that our wonderful basket of attractions have realised a bumper response from consumers.

To this end, we will soon be introducing our next five year strategy as a road map towards ensuring that our tourism and leisure sector realises growth and associated benefit for our entire community.

As they say in one or other script - “It is always more energising greeting a sunrise than saying farewell to a sunset.”

May 2017 be rewarding to us all.

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