It is promo time again

2017-02-02 06:01

NOW that the summer season is drawing to a close, Ugu South Coast Tourism has been active in preparing for the next autumn break and the Sardine Season at mid-year.

Besides the seasonal activations at that time, we have been very much involved in gearing up for the new South Coast Bike Fest (27-30 April) which is going to be a wonderful celebration for bikers and entertainment lovers.

Margate and environs are going to be abuzz with wholesome activity and good vibes amid a convivial carnival atmosphere.

In an attempt to get more business tourism to this area, we will be soon promoting at Meetings Africa which is a popular exposition and conference at which many Professional Conference Organisers (PCOs) will be seeking new conference options for their clients.

For the first time we will be promoting at the Soweto Wine Festival, which we believe will be an excellent platform to highlight our diverse tourism assets to the main and/or millennial markets.

In the years ahead it is these markets that will form the backbone of our domestic market and if we can make in-roads now then potential for growth becomes evident.

We have just produced a new promo video that was done by some local media folk which will be presented at the promotions we do during the year.

The video really captures the appealing multi-dimensional aspect of our tourism and covers the diverse market and activity preferences – and the music (also locals) that goes with it is really catchy and appropriate.

At the end of March the new edition of the Southern Explorer Route Guide will be released so by the time we attend shows like Getaway (Cape) and Indaba 2017 our 2017/2018 marketing activity will be well on track.

So in an ever competitive tourism environment our marketing continues unabated and as some wise sage once said: “Activity does not always result in success but there can be no success without activity.”

What a glorious time of year it is right now.

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