Kumho tyre design wins excellence award

2016-08-18 06:00

KUMHO’S ground-breaking “Smasher” and “Sealant” tyres have been honoured with 2016 International Design Excellence Awards (Idea).

With the world’s top three design accolades behind it — the Red Dot (Germany), iF International Forum Design (Germany) and Idea (United States) - Kumho’s design and technological capabilities have now been recognised by the industry as a whole.

Kumho said in a statement that the awards for its futuristic Smasher tyre and already available Sealant tyre, have confirmed the tyre company’s ability to encompass both the future and present of tyre design.

The Smasher was evolved in collaboration with the SsangYong Motor Company and attracted significant attention when unveiled on the Tivoli at the 2015 IAA Motor Show. The tyre is optimised for driving in extreme conditions and features such innovations as suction plates and grinder-shaped tread blocks.

The former enable the vehicle to ascend steep slopes by creating a vacuum between the tyre and the ground, while the latter permit safe driving over even the roughest terrain by crushing uneven areas that could damage a tyre.

As the name suggests, the Sealant tyre automatically seals itself when penetrated by debris, thereby preventing loss of air pressure. The Idea award is the latest accolade for this product, which has already been bestowed with the Red Dot, Good Design (Japan) and Good Design (Korea) awards. — Supplied.

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