Mother City to Margate

2017-03-09 06:00

OVER the years we have been promoting the South Coast brand at the Cape Getaway Show and gradually we have seen more visitors from the Cape coming to our shores — particularly during the winter months. The Cape folk have rightly realised that good things do exist beyond the Hottentots Holland mountains.

Now it seems the demand factor has become evident by virtue of Cem Air’s announcement that their OR Tambo to Margate service has been extended with a new route from Margate to Cape Town via Plettenberg Bay.

Maybe this will be of interest to locals seeking an almost direct flight to the Mother City but it also works in our favour in terms of Cape Town and Plett travellers wishing to come up here.

Other than the sun seekers to our sub-tropical destination the benefits to us also lie in potentials for the visiting friends and relatives (VFR), government, sport, golf and business/conference tourism.

For the overseas long haul markets (the Free and Independent Travellers — FIT) who would normally travel long distances by vehicle via the Eastern Cape, there is now an excellent option to jump on a flight from Cape Town or Plett, land in Margate, re-hire a vehicle and take in the Zulu Kingdom (including the South Coast) at their leisure.

This option (with Plett in mind) could save anything up to 15 hours of road travel and also afford visitors a fresh start to their KZN experience and allow them the opportunity to spend more of their leisure time here.

The reverse is also true for foreign visitors who have done the game parks of Zululand then traverse KZN visit here (maybe do the Wild Coast as well) then hop onto a plane at Margate and head for the Garden Route (Plett) or go through to Cape Town.

This new and innovative air route opens new travel permutations for our domestic and overseas markets and we are excited about its potential. When we go to promote at the Cape Getaway Show we will certainly be promoting this new aspect to accessing our wonderful destination as year round place to visit and explore.

As I write I am in Johannesburg for Meetings Africa 2017 so for the conference industry we will be plugging the South Coast as an events destination not only from Gauteng but also the Western Cape choice as well.

Happy days.

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