Promo season again

2016-02-25 06:00

DURING the 2014/2015 financial year we undertook 25 consumer and/or promotions in South Africa and abroad and this year we are on track to achieve that target again.

Post-summer season is the start of many domestic­ tourism promotion events and over the next few months we will be busy selling the district to the public, the tourism trade and the media.

Next week we are attending Meetings Africa in Johannesburg to promote the destination as a business and conferencing location and to speak to Professional Conference Organisers to refer their clients to our sunny shores and captivating hinterland.

Following this event we immediately attend the Beeld Holiday Show in Midrand to lock in to our leisure and adventure markets. We like this show because most attendees come from our traditional markets and our desired emerging professional and/or family markets.

Some of our members will also be in attendance to promote their products and services, which does bear fruit because many potential visitors like to meet their prospective hosts face to face rather than looking through marketing material and the internet.

By the time we attend the Cape Getaway Show in April we should be presenting the new edition of our popular Southern Explorer Route Guide. We have found that during the winter months, Cape residents do prefer to tour places with warmer climes and we certainly tick that box - especially during our event-filled sardine season.

In May we meet with the travel media and tour operators at Indaba in Durban as a means of securing more support from the travel trade in terms of packages and event related tourism.

Based on research feedback we have had, our last season was encouraging given the economic downturn and we will reiterate our value proposition for our tourists at these promotional events.

All this goes on whilst we continue with our advertising and/or internet-based campaigns in various media formats that align to our key markets and interest niches. The premise we base this activity on is that once a tourist decides on us as a destination of choice, they can determine which product or service they will support - so in essence we create­ the platform and the product seals the business deal through the consumer-purchase process.

In the meantime, how about our residents inviting family and friends here for the forthcoming long weekends and school holiday break - it is all tourism at the end of the day.

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