Hyundai’s IONIQ model receives Red Dot Design Award

2016-05-18 06:00

HYUNDAI Motor Company’s groundbreaking new IONIQ model has been recognized for its outstanding design in the coveted Vehicle category of the Red Dot Design Awards, becoming the sixth Hyundai car to receive a Red Dot title in the last three years.

The award acknowledges the future-orientated design of the newest addition to Hyundai Motor’s car line-up. IONIQ is Hyundai Motor’s first dedicated eco-friendly model and is an important milestone in its sustainability strategy, with this latest award bringing further global recognition for its forward-looking design philosophy.

Hyundai Motor was recognized by Red Dot jury for presenting an evolutionary design, through a refined, sophisticated form, and for its application of new eco-friendly materials. IONIQ presents new possibilities for Hyundai Motor’s future mobility styling, with its purified shape led by aerodynamics, and its refined, clean lines and surfaces enhancing its coupé-like silhouette.

The 2016 award follows on from three Red Dot Design Awards received in 2015, with the New Generation i20 Coupe, New Generation i20 Five-door and all-new Sonata recognized for outstanding design. This followed accolades in 2014 for the all-new Genesis and New Generation i10.

The all-new Sonata and Genesis received further recognition for design, winning the 2014 Good Design Award, while the New Generation i20 won the iF Design Award 2015 for its distinctive and sophisticated B-segment styling.

Drawing on a jury of 38 experts from 25 countries – all high profile designers, professors and journalists – the Red Dot Design Award is recognized globally as one of the most sought-after marks for quality design. The 2016 contest attracted 5 214 entries from 57 countries, making the Red Dot Award the largest and most international product competition in the world.

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