VW leads sales in SA

2015-11-25 06:22
PHOTO: sourced The Polo Vivo is Volkwagen South Africa’s best-selling model, with over 3000 units bought in October 2015.

PHOTO: sourced The Polo Vivo is Volkwagen South Africa’s best-selling model, with over 3000 units bought in October 2015.

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FROM January to October 2015, the Volkswagen Group sold more than 8.26 million vehicles. Worldwide deliveries did not present a uniform picture due to the automaker’s emissions cheating scandal.

According to VW: “Deliveries by the Volkswagen brand in certain markets reflected especially the current diesel issue as a result of sales stoppages for the vehicles affected.”

Deliveries therefore fell in October (-5.3%).

In South Africa, Volkswagen continues to dominate the passenger car market for the sixth year in a row with a market share of 18.3% with Polo Vivo and Polo as the top two best-selling models respectively.

To date, Volkswagen has sold 76 209 passenger cars in South Africa.

According to VWSA: “September and October 2015 proved to be good months for VWSA with the sales through the dealer channel being particularly encouraging whilst the slowdown in the rental market impacted the overall number of cars sold.”

In the first 10 months of 2015, VWSA has a passenger car market share of 22% meaning that nearly one in five customers choose to buy a Volkswagen or Audi in South Africa.

The Audi brand grew deliveries (+2.0%) and there was a significant increase at sports car manufacturer Porsche (+18.2%). As regards the various markets, there was a slight downward trend in Europe (-1.5%) at the same time as growth in North America (+6.8%). - Wheels24.

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