93rd River mile rebranded

2017-01-26 06:02

The 93rd River Mile will be rebranded as the SPAR Summer Festival to cater for a broader audience.

“It was felt that by calling it the River Mile we lost the attention of families who aren’t into swimming. There’s so much more to this event than just swimming,” Michael Zoetmulder of Zsports.

SPAR Eastern Cape advertising and promotions controller Roseann Shadrach confirmed this.

“We all lead very busy lives but we feel it is important to find a balance and events like this encourage family time.”

The Summer Festival, which is hosted by Cannonville, is again expected to attract around 5 000 participants in a variety of events on February 25 and 26.

A new event, Anything That Floats, has also been introduced to cater for those of a more leisurely nature. The programme includes the Wimpy 5km family fun run, mountain bike races, double mile, half-mile and disabled mile swimming numbers.

S Info: www.zsports.co.za.

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