Art of turning home viewers into home buyers

2017-08-17 06:05

Turning home viewers into home buyers could be an art or a science, but either way, home sellers have a lot more control over the process than they may think.

So says Berry Everitt, CEO of the Chas Everitt International property group, who notes: “Prospective buyers who are coming to view your home are usually already ‘sold’ on your neighbourhood and price.

“You just need to make sure that the property itself lives up to the expectations that have brought them to your door, and turn their hopes that this might be ‘the one’ into reality,” said Everitt.

Here are his tips for doing just that:

. Create a sense of space

The number one reason why most people would even consider moving is to have more space to do the things they enjoy or to accommodate a change in family size.

This means that you need to show off whatever space you have, and why good estate agents will always suggest that you declutter tables, countertops and cupboards and let in as much light as possible.

This will enable prospective buyers to see the real dimensions of your home, garage and garden.

. Make a great first impression

There is no bigger disappointment for prospective buyers than arriving at a home that looked great online and finding that it isn’t like that in reality.

You need to win them over right from the start with fresh outside paintwork, a swept driveway, a welcoming porch, a well-kept garden and shiny-clean windows.

. Create a modern look

You may not have the means, time or inclination to put in a new kitchen or bathroom before you sell, but unless your home is a national monument, the chances are that most buyers will be looking for a home with as many modern features as possible.

If you are going to repaint, pick an updated neutral that will complement the architecture and flooring of your home. Consider installing new cabinet doors and hardware and new countertops. In bathrooms, try new towel rails, new mirrors, and a new shower caddy or laundry basket as well as fresh towels, soaps and bathmats for a clean, modern look.

. Clean, check and repair everything

Reasonable buyers won’t expect your home to be in brand-new condition, but they will want to see pride of ownership. So, the cleaner it is and the fewer dripping taps there are, the better.

Hire a professional team if necessary to give your home a deep clean before you put it on show and fix anything that is not already in perfect working order.

. Put your security on show

Increased security is the second biggest motivator for people to brave a house move. Therefore excellent – and visible – security measures are a key attraction, especially in the suburban context.

Prospective buyers will be looking for burglar guards and an alarm system at the very least, but if you also have security gates, good outdoor lighting, electric fencing or a CCTV system or other security measures in place, these should be pointed out by your agent.

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