First-of-its-kind ice cold ‘green’ liquor store

2017-01-26 06:01
Prestons Fairbridge Heights, shelves Photo:

Prestons Fairbridge Heights, shelves Photo:

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Prestons Fairbridge Heights definitely is the coolest liquor store in Uitenhage. This is owing to the state-of-the-art cooling system installed offering ice cold products to select from a large product range.

There are 12 Prestons outlets in Nelson Mandela Bay, with Prestons Fairbridge Heights being the first-of-its-kind “green” liquor store.

“We have invested big time in this store, purely for the convenience and satisfaction of our consumers. Special attention was given to the lay-out and interior of the store as well as the extensive range it carries and the availability of exclusive as well as known value (popular) items,” said Nico Pitsiladi, a managing director at Hercules Capital Group, which owns Prestons Liquors.

Cool, cooler, Prestons cold

The huge refrigeration shelves on the far side as you enter the store offer a wide selection of ice cold single bottles. The refrigerator temperature is set at 2 degrees which contributes to the refreshed feel inside the store. This also applies to the walk-in refrigerator where items are available in bulk.

Consumer convenience

“Uitenhage needs two Prestons and we felt that the Fairbridge Heights store should be upgraded. Our consumers in Uitenhage are worthy of this.

“There is no other store anywhere near this quality or even to match this liquor store,” said Pitsiladi.

The interior walls are creatively decorated with a combination of wood and artificial grass enhancing the green, eco-friendly ambience of the store.

Shelves are conveniently spaced so that one can have a proper view of the wide product range displayed.

The entrance and parking area are beautified with indigenous water wise plants which add to the “green” definition of the liquor store.

Service satisfaction

“We are specialists in wine, spirits, beers including craft beers as well as the latest trend of craft gins. Whatever the consumers are looking for they can get it at Prestons Fairbridge Heights.

“Our service, the knowledge of our staff regarding our liquor product range, great managers, friendliness and the large product range are all part of Prestons’ winning recipe when it comes to consumer satisfaction,” said Pitsiladi.


Prestons Fairbridge Heights, Aalwyn Drive. For more information contact Prestons Fairbridge Heights at 041 922 7749.

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