Local artist ‘welcomed’ by British Guild of Motoring Artists

2016-11-03 06:01
=1960 Volkswagen Kombi Samba Bus.    Photos:CLIVE BOTHA

=1960 Volkswagen Kombi Samba Bus. Photos:CLIVE BOTHA

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Automotive artist and illustrator Clive Botha, formerly from Uitenhage, has been accepted into the ranks of the British Guild of Motoring Artists.

The Guild of Motoring Artists (GMA) is a prestige worldwide group of artists, designers and engineers who share a common interest in automotive art and whose work shows a strong commitment to motoring subjects.

Founded in 1986, the GMA has attracted some of the best automotive artists through its worldwide membership, including members from North and South America, Australasia and across Europe.

In order to maintain a high standard, admission to the Guild is subject to a rigorous selection process.

“I have been drawing since I was a small child and growing up in the ‘Motor City’ fuelled my passion for cars and the automotive industry,” says Botha.

“In 2016, I applied for membership to the GMA and was accepted as a full member. This is a great honour and I am proud to represent my city and country on this distinguished platform.”

Botha has over 10 years’ experience, managing his own digital marketing agency, MotorMedia Communications, where he primarily focuses on automotive-related industries. Over the years, he has done work for large corporate brands, small to medium-sized businesses, as well as individual clients - locally, nationally and internationally.

Botha explains, “Although I deliver a range of marketing and design services to the automotive sector, drawing and illustration is, and always will be, my first love!

“For this reason, I created a division within my agency called ‘The Cartist’ that specifically focuses on automotive art and illustration.”

“I mainly work in graphite, coloured pencil and graphic marker; however, I do not focus on one particular style or medium. I often incorporate pen, pastel and gouache into some of my artwork which ranges from quick sketches to highly finished renderings. I would describe myself as a perfectionist and I am extremely detail-oriented, but at the same time I also enjoy being a bit more expressive in my artwork. In the near future I also plan to expand and develop my skill set to include digital art as an additional medium for my work.”

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