UD name change ... great advancement

2017-09-07 06:00
=Nelson Mandela Bay Executive Mayor Athol Trollip addresses guests at the UD Express name change event. Photo:heilie combrinck

=Nelson Mandela Bay Executive Mayor Athol Trollip addresses guests at the UD Express name change event. Photo:heilie combrinck

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“Being in the media is tough. And being in the media where you do not sell the product must be even tougher.”

This is according to Nelson Mandela Bay Executive Mayor Athol Trollip, the guest speaker during the UD Express name change event which was held last Thursday at Barkly Street Theatre.

“I read that Ton Vosloo said the UD is as tough as the famous noorsdoring. And if he said so, it is so because Ton Vosloo will know as he is very tough!” said Mayor Trollip.

Mayor Trollip continued to say that there are so many good stories in Nelson Mandela Bay metropole that need to be told.

“People like to see people that they know in newspapers. It is about education, upliftment, exposure, opportunities and telling real life stories.

“Like the story of the young golfer, the 8-year old Alex Wiltshire of Uitenhage. He potentially might be the next Tiger Woods of South Africa. And the story was told in the UD Express. This is what a community news paper has to do,” said Mayor Trollip.

The UD Express is part of Media24’s Eastern Cape community newspaper group EPMedia, which boasts eight Express newspapers across the province and has an increased footprint. These newspapers include the PE Express, Kouga Express, Uvolwethu Express, Mthatha Express, Isolomzi Express, King Williams Town Express, Queenstown Express and the newest being the Mid-Karroo Express which will soon be launced in Cradock.

“I was impressed to see the Express brand’s footprint growing and growing. And it is very interesting to see how many people are reached through the UD Express. It really is a priceless publication - how is that for a pun!

“It costs you nothing but you cannot estimate the value of what it brings to us as a society,” said Mayor Trollip.

Print is under severe pressure, but taking the impact it has in the market into consideration, it does not make sense.

“You’ve obviously done something really good. Because people don’t advertise if they don’t get returns. So, they are investing in keeping your newspaper afloat and you are giving them value.

“Changing it to UD Express is a great advancement. I believe that the municipality needs to have a strong relationship with it to tell the stories not only about how we are improving service delivery, but also for your newspaper to tell us where we are failing.

“There is a saying that says, all that evil requires to prevail is for good men and women to do or say nothing. This should not happen therefore the media is very important to us,” said Mayor Trollip.

He concluded saying that the “UD contributes significantly to the narrative of positive perceptions and the messaging of the important work of the municipality especially in terms of what has been achieved and in ensuring that communities know about what our objectives are.”

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