News24

ASA gets city names complaint

2010-04-21 17:03

Johannesburg – Rights group AfriForum has complained to the Advertising Standards Authority (ASA) about a 2010 Soccer World Cup advert referring to Mangaung and Tshwane, instead of Bloemfontein and Pretoria.

"The advertisements mislead the public into believing that the names of Bloemfontein and Pretoria have changed," AfriForum CEO Kallie Kriel said in a statement.

The advertisement by the FIFA World Cup Organising Committee, which advertises over the counter ticket sales, names all the host cities.

Kriel said the official place names were used for all cities except for Bloemfontein and Pretoria, where municipality names were used.

The complaint was laid against "cinema, TV and radio advertisements of the 2010 FIFA Soccer World Cup" in terms of Clause 4.2.1 of the ASA code, which prohibits misleading advertisements.

AfriForum was confident that ASA would rule in its favour since it made a similar ruling about Tshwane in 2006, he added.

"It is misleading to give the impression that a municipal name is the name of a city...”

"ASA was therefore requested not to institute a marketing ban against the World Cup Organising Committee, but merely to ensure that the public are not misled into believing that Bloemfontein and Pretoria's names have changed."