ASA withdraws 'cruel' spider ad

2011-02-22 15:43
Johannesburg - An LG cellphone advertisement showing a young girl spraying a spider with shaving foam has been withdrawn from South African television over cruelty concerns, the National Council of SPCAs said on Tuesday.

This was after the organisation and 10 other individuals complained to the Advertising Standards Authority (ASA) that the commercial perpetuated negative perceptions about spiders.

It also promoted the "unnecessary and cruel" killing of living creatures, spokesperson Christine Kuch said in a statement.

The NSPCA told ASA that the message in the advertisement was abominable and it firmly believed it contravened Section 18 of the ASA Code.

"It would be interesting to measure this against the Animals Protection Act itself," Kuch said.

She said the NSPCA was informed on Friday that the commercial had been withdrawn.

Kuch said in its defence LG said the commercial "was produced in Korea as part of a global campaign".

An LG spokesperson was not immediately available to comment.

In the advertisement a young girl, responding to screams from a family member who spotted a spider in the home, looks up spider removal information on her cellphone.

She then sprays the shaving foam over the spider.

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