Ad industry unites against booze ban

2011-09-30 22:11

Cape Town - Members of the advertising industry have come together in an effort to prevent the government's proposed ban on alcohol advertising, it emerged on Friday.

More than 100 media owners, industry specialists, sport and event sponsors, members of the entertainment industry and the liquor trade, gathered in Johannesburg this week to debate the proposal, Kena Media co-owner Tshepo Matsepe said in a statement.

In particular, the negative impact it would have on the advertising and liquor trade industry was discussed, he said.

The objective of the meeting was for participating members to sign a petition against the proposed alcohol advertising ban.

The petition would be taken to all nine provinces in the next six weeks.

The final petition and a detailed document noting the industry's objectives would be submitted to parliamentary secretary Zingile Dingane.

An additional 400 online petitions had already been lodged.

Kena Media - an outdoor media company - was leading the country-wide campaign.

It argued that a ban on alcohol advertising would have a significant impact on small to medium advertising agencies in particular.

"Alcohol advertising is what sustains businesses like ours and a ban would mean having to shed jobs which would not be fair on the companies and the individuals who helped to build us and make us who we are," Matsepe said.

While participants in the debate agreed with Health Minister Aaron Motsoaledi's objective to curb alcohol abuse, they believed there was no conclusive evidence available linking alcohol advertising to alcohol abuse.

The Out of Home Media Owner's Association had noted that banning alcohol advertising would not achieve the government's objective of tackling alcohol abuse, Matsepe said.

He proposed that the government use the advertising industry, and in particular billboards, to support the fight against alcohol abuse rather than ban alcohol advertising.

"It is important that the industry supports government's objectives to deal with alcohol abuse in South Africa. Outdoor media can be used for educational campaigns on responsible alcohol consumption," he said.

  • twattums - 2011-09-30 22:37

    The Government is so Doff!!!! All this crap was tried in the '50's and '60's in the States, and still, people drink and smoke! Hey African Politician's, you are 50 years behind! Wake up and smell the coffee!!!! Why don't you learn from your predecessors and think up another more successful plan?

      AA - 2011-09-30 22:44

      You are an idiot..

      OZNOB - 2011-09-30 22:48

      the american goverment also had a great time during the prohibition era

      Joe_Massahar - 2011-10-01 00:24

      SA should do what Oz are doing to the tobacco industry. Ban advertising, ban their logos, but rotting lungs on every pack, and make every pack an ugly olive green. Then wait a few year and do the same to booze. If people want to smoke and drink that's their choice - but stop the corporations from cashing in on it. If peddling poison is your livelihood then tough titty!!

      slg - 2011-10-01 04:55

      It is completely right to curtail advertising in this industry that extracts such a heavy toll from society, especially in third-world societies. Alcohol does not need to be advertised. It does it's own advertising. I think it's well done on this ANC government. I hope you hold your ground firmly.m

      BigMoose - 2011-10-01 09:31

      Ban ANC election posters and their ads in the media, they are dishonest and make false promises.

      Bob - 2011-10-01 12:37

      Joe massahar why stop there, take down all advertising, when you can walk into your no name corner store(not spar or pick & pay because they are just corporation cashing in) all the shelves should be filled with white boxes and black text names on it. No colour, no free choice the great world described in George Orwell's 1984.

      Chad2107 - 2011-10-01 14:14

      @Bob. man you are ignorant. Do you honestly beleive that advertising does not affect personal freedom of choice. Then you have to be the stupidist guy on earth to think that. Advertising is so advanced now that its an exact science now. It influeneces our descisions every day and if you do not beleive that then ask yourself this. Then why do we need advertising in the first place? The answer is simple "it affects the choices of individuals to choose between products" which gives the manufacturer a selling advantage over the competition.

      Worldwise - 2011-10-01 14:30

      Chad, if advertising is so effective, why aren't I an alcoholic after seeing so many booze adverts? Why haven't I ever bought from Pep Stores or Foschini then? Why don't I have the latest ring tone? Get real man, advertising is all around us and has become a background noise nobody hears anymore.

      Chad2107 - 2011-10-01 14:43

      @Worldwide, you not thinking correctly. Its the fact that adverts have the ability to set norms amongst majorities. Example of which Cigarette ads used to show People doing outdoor sporting activies amongst their peers and smoking was used at social gatherings and advertised to show that smoking was the accpeted norm amongst intelligent personages. Now "everyone" suddenly did not go run out and buy cigarette but what happened was people accepted this to be the norm and the majority thought smoking was socially acceptable behaviour. This is where the problem lies. Im not anti advertising but rather pro information I beleieve that our choices we make today should be made on informed descision where all the facts have been presented to an individual in order for that individual to make the correct descision. I dont think that is such a tall order to expect from ad agencies.

      Bob - 2011-10-01 17:45

      Chad advertising creates brand awareness that is it, it does not impact on my free choice. If I'm not hungry a kfc ad isn't going to make eat but next i'm looking for a easy meal i remember Kfc has a good special on. Advertising is not mind control. I love the Vuyo ads of Hansa but I don't drink hansa. If ads have this huge impact on you your probably the stupid one. On your second comment, Do you want half hour ads on tv or booklets in newspapers that show all the latest research and complete breakdown of the impact a product can have on your life.

      Chad2107 - 2011-10-01 19:37

      @Bob Again you make an argument that makes no sense , You say hey I did not go buy A KFC at the time of the ad but hey next time i Feel like a quick meal you might remember a KFC. WOW "No that advert had no impact on your choice at all." Just because it had no influence over your decision at the very second the ad aired does not mean it never influenced you.

      Ian - 2011-12-15 08:42

      Chad, adverts ultimately are there to inform viewers and to raise public AWARENESS of said brand - If you don't advertise NO-ONE will know of your brand/product. In South Africa we do not have Competitive Advertising (i.e coke cant rip on pepsi in a coke ad), thus ads are more informative rather than just slandering other brands in South Africa - (check American ad campaigns - Really Funny) An advert is not mind-control. If you feel that it is, then I'm sorry but it is your CHOICE to blindly follow one ad. Your response to Worldwise's KFC comment, if i get INFORMATIVE ads from KFC, McDonalds, Nando's etc, then I'm able to make a fair choice (i.e I CHOOSE) which one I go to, or to none at all. Imagine a world with no Ads, then imagine a world with no Internet, no TV, no Newspapers or Books - or ANY form of information. Ads are a way of INFORMING (i.e releasing information) the public about a certain product/brand. It is YOUR OWN PERSONAL choice to pay that ad any mind. If you feel that the Ad detracts from your ability to make a rational choice, then I'm sorry but you are one weak-minded individual.

  • AA - 2011-09-30 22:48

    The advertising industry is a greedy bunch of idiots without a conscience. They would rather fill their pockets with money earned from something that destroy lives. They make using alcohol look so cool, ha!!! This I stand behind the government 100%.

      Dave - 2011-09-30 23:37

      That's peoples' livelihoods you're talking about, you blithering moron. Nobody comes to you and interferes with you when you're working at the drive-thru window of KFC.

      Philip Kleynhans - 2011-10-01 01:33

      You got a problem with booze then you sort yourself out. Making money is an industry which creates jobs. Not getting rich like the cANCer that steals the tax payers money. Wake up AA because you are ZZZZZ

      zaatheist - 2011-10-01 04:31

      Do you know any words to express your views other than 'idiot'.

      slg - 2011-10-01 04:57

      Couldn't agree more. Well said.

      grant9 - 2011-10-01 06:51

      I've been a heavy drinker most of my life and can honestly say that adverts have not influenced me in any way. BTW the best booze advert I've seen was in Que-que hotel in Rhodesia in the 70s : A wall-to-wall poster in the pub showed 2 lions pomping. The lioness seemrd to be having a screaming orgasm. The caption undrneath read : Down A lion Feel Satisfied. I loved the advert but carried on drinkink castle.

      ZACommentator - 2011-10-01 09:01

      People's livelihoods Dave, really. Then feel sorry for the poor Nigerians selling coke to your 16 year old daughter, it's their livelihood after all. I drink, I love a bottle of the red or 7 but I don't need the advertising. And I work in the industry, this is about marketing profits, not about supporting people.

      Bob - 2011-10-01 12:46

      AA You sound like one of those kids that did not have friends in school, alcohol use looks cool because it mainly is cool and before you say liver cancer etc. is not cool most people that use alcohol are not alcoholics or drink themselves into liver failure.

      Chad2107 - 2011-10-01 14:06

      @Bob, I wonder if you got your stats from your personal circles and experience that most people dont abuse alcohol. Unfortuanelty your statement is not realistic at all. Do some proper research and dont quote your personaly bias stats.

  • CTatheist - 2011-09-30 22:51

    Booze ads are corny and irritating to everyone I know. Ban it please.

      Mandla - 2011-10-01 00:31

      What about people employed by ad agences.

      Bob - 2011-10-01 12:49

      For someone with such an open-minded name you are being really close minded. Just because you don't like it it should be banned. I think alcohol ads are some of the best on tv.

      Chad2107 - 2011-10-01 14:01

      @Bob , I wonder if you are even reading and realising that your own commentary is close minded. Just because alcohol ads may be some of the best in your opinion does not make your argument valid that they should not be banned. Which part of the ads appeals to , the fact that hey "drink and you will be classified as being intelligent or hey drink and you and your chinas have the ability to affect global temperature, or Hey drink our brand of alcohol and your party is better than the next. Close minded, I wonder whos the one thats mind has been shut closed.

  • crackerr - 2011-09-30 22:54

    Leave people alone. Let them decide for themselves what they like or dislike and how they want to lead their lives. People don't seem to appreciate that a freedom lost is very difficult to regain and that the protection of freedoms of others and their ways is also the guarantee (ONLY guarantee) that I may keep my freedoms.

      grant9 - 2011-10-01 10:20

      Oh so very, very true.

      Shukran - 2011-10-01 10:24

      A light in the wilderness - PLEASE let us make our own choices. The solution to every problem is not banning it. Alcohol ads are to get you to change brands, not to drink in the first place. Lets also ban car ads since they kill people!

  • AgPseDaddy - 2011-10-01 01:30

    Not only ban alcohol advertising but BAN alcohol all together!!!! There are too many alcoholics in South Africa both young and old?

      Philip Kleynhans - 2011-10-01 01:43

      Not going to help. People make their own booze very eazy or they will go over to drugs. Booze is not the problem but the person himself. You dont like booze then you dont drink. If you like it then you must take responsibility as to how far you go. I Drink 2 shots of Whiskey every day of my life. Nobody is going to stop me Cheers Pappa

      grant9 - 2011-10-01 10:24

      Lors mai eit! (sp?)

      Worldwise - 2011-10-01 14:35

      Hey Daddy, if you or someone you know has a booze problem, don't try to regulate my life. I have freedom of choice and enjoy a beer or whiskey every now and then. Nothing to do with you if its not affecting you.

      Dylan - 2011-10-01 14:42

      How about we ban knobs like you from having an opinion. You're an ignorant prick and I hope you get knifed by a drunk street kid for your crocs. Im an adult male, living in a free society, i dont need wankers like you making decisions for me.

      Chad2107 - 2011-10-01 15:21

      @Worldwise. You are correct that you have the freedom of choice of what you are going to drink and i Dont think anyone would want to strip you of that. Its the fact that ad agencies show that drinking is fun - its the best thing to drink at social gatherings etc and they dont show the dangers of such products. So the next time you sit at a social gathering drinking your drink of "choice" and then you get into your car heading for home and smash into another car injuring or killing someone else, then your freedom of "choice" has stripped someone else of their freedom of "choice" to arrive alive.

      Chad2107 - 2011-10-01 15:25

      @Worldwise, Or how about the ad agencies advertise the addictive properties of alcohol and how some families can be ruined by alcohol abuse. Yip the freedom of choice of the alcohol abuser is protected and thats whats important in accordance to you. How about the child growing up parented by alcohol abusive parent/s no-one seems to be worried about their freedom of choice.

  • Chillibean - 2011-10-01 02:36

    Thanks, AA. I STAND BEHIND THE DECISION TO BAN ALCOHOL ADVERTISING. WELL DONE GOVERNMENT - WELL DONE! Whether it lessens alcohol abuse or doesn't - what's good for the goose ............. (Cig ad stopped - SAME for alcohol ads. Fair's fair!!)

      grant9 - 2011-10-01 10:28

      I've never smoked so I don't have an axe to grind, but I'll bet my last rand that millions of people have taken up smoking since advertising was banned.

      Worldwise - 2011-10-01 14:37

      Lets ban car advertising. Far more people are killed by cars than alcohol. There should be warning labels on car doors to this effect. See how silly you are sounding?

  • 2WhiteStars - 2011-10-01 04:20

    If you are allowed to manufacture and sell a product - like cigarettes, like wine, beer, whisky, etc - then you should be allowed to advertise it too. The State is OK with taking taxes from these industries, but then they want to climb on their high horses and ban the advertising of these goods. It's hypocrisy. And what next - do you think they will stop there? Next will be salt (very bad for you, you know). And then fast food. and then...? The State shouldn't stop basic freedom of information. Besides, there will always be civic organisations advocating against smoking or drinking, so let citizens decide for themselves. advertising doesn't make people drink or smoke. It just gives people who have already decided to do that a choice in different brands.

      grant9 - 2011-10-01 10:32

      Very, very true. If only people could see it.

  • Ixian - 2011-10-01 05:30

    A week society needs a nanny. I say no to a nanny state.

      slg - 2011-10-01 06:26

      It's not black and white like that. The financial meltdown was largely because of inadequate regulations that left the space open for unadulterated greed. Regulations are needed, not overdone though.

  • Chad2107 - 2011-10-01 06:50

    Do you honestly believe that an ad agency that is effective at moving its products is simply going to roll over and die after they ban alcohol advertising. I dont think so I beleive they will find another product to get their sticky fingers into. Besides Iknow of no ad agency thats sole client is the alcohol industry. Fact of the matter is alcohol has the potential to ruin lives and it does therefore if they wish to advertise alcohol let them advertise exactly that. If they put their hands uo and say sorry we cannot advertise how bad alcohol truly because it will affect the bottom line then that agency should be held responsible for its morally flawed views.

  • Hmmmm - 2011-10-01 06:53

    Why stop at alcohol, fast food is also bad for you, not wearing sun screen causes skin cancer, blah blah blah, freedom is freedom! @Cracker well said!

  • reine.marais - 2011-10-01 07:16

    ALL advertising, be it for cigarettes, alcohol, gambling, fast foods, whatever, should be obliged to present the WHOLE story. Currently, most advertising is false advertising in that it does not present ALL the facts. It presents the good times, but not the negative overheads.

  • Lyndatjie - 2011-10-01 07:17

    Instead of banning booze adverts - why don't they just ban ADVERTISING. It pushes up the prices, it makes people want things they don't need, it creates false impressions of products and subliminally forces people to buy things that aren't good for them. (and this is where I leave before the multi-million industry called "advertising" takes a contract out on my head)

      MP3 - 2011-10-01 08:08

      that's like the dumbest comment ever.

      Lynne - 2011-10-01 09:28

      Yeah - i never click on ads or buy anything based on them...

      Bob - 2011-10-01 12:56

      Lyndatjie you have a good point, if alcohol ads are so bad and influence people so much to drink than all ads are the same, cellphone ads should make me want to buy a new cellphone everyday. So if you ban one all should be banned.

      Chad2107 - 2011-10-01 13:52

      @Bob Its not that Advertising is bad which is the point you clearly miss its the product that is bad. There should be regulation and checks and balances in place to control what advertising uses to push their products. Also the use of your cellphone analogy is horrible Cellphones are not addictive they do not destroy livers, they do not impair judgement, They do not have adverse affects on the brains ability to make logical conclusions. You are terrible at your line of thinking.

      Worldwise - 2011-10-01 14:43

      Chad, cars are really bad products. They kill tens or hundreds of thousands of people yearly. Maybe we should ban advertising cars or put warning labels on their doors. How about gruesome pictures of car crash victims? As you said - "Bob Its not that Advertising is bad which is the point you clearly miss its the product that is bad." You are terrible at your line of thinking.

      Chad2107 - 2011-10-01 14:53

      @Worldwide, I love your use of cars as an example. Clearly you lack insight because you simply ignore the facts. If we were to use your car example then what you are saying is we should first test individuals to see their ability to drink and then issue a liscence to allow them to drink. Absolutly bad expample - Cars are being regulated. Worldwide - try again. This time use your brain.

      Worldwise - 2011-10-01 15:11

      Chad, cars are only being regulated with respect to the speed limit and fully 50% of drivers have fake or falsely obtained licences in South Africa. So, cars are NOT regulated. Try again. This time use your brain.

      Chad2107 - 2011-10-01 15:33

      @Worldwise. Its irrelivant that the regulations may or may not be regulated or implemented correctly with regards to cars. The fact is it is regulated hence you have to pass driving liscense to show your competancy to drive. Hence you have speed limits because speed kills. Atleast in this enviroment the individual now knows the dangers and is shown that it needs to be regulated in order to perform this action safely. The fact that the individual now goes out and breaks the rules is now the responsibilty of the individual hence their is legal repercussions from such actions. Once again Worldwise think first then speak - Try again

  • hatchplot - 2011-10-01 08:33

    When tobacco advertising was banned worldwide, everyone said that the advertising industry as well as sports which were sponsored by the drug barons, such as Formula one, would die immediate deaths. This didn't happen, not even close. Why would a ban on alcohol advertising have a greater impact.

  • MAWEMAWE - 2011-10-01 08:52

    watch sabc you wil see all sorts of alcohol advertisement in every second its really bad to our society,ban this nonsense whether they agree or not.

  • Lynne - 2011-10-01 09:20

    Oh please! It's not like the smoking advert ban affected the tobacco industry. Besides, has anyone LOOKED at some of the adverts? Many of the alcopop ones, by their imagery and colour etc are very clearly aimed at teens. I have no sympathy for the ad industry in this regard.

  • Bob - 2011-10-01 12:23

    banning alcohol ads is just so that the minister of health can say he did something in his time in office instead of fixing our public health care he goes after the ad industry. What people don't realize all that banning ads do is create monopolies because no new players can enter the market successfully and the ban on tobacco ads actually turned out to be beneficial to tobacco companies they saved billions on ads but their sales figures were not affected.

      Chad2107 - 2011-10-01 13:44

      I have never heard such tripe in my whole life. Do you spend your day actually belieiving the rubbish you speak. "Banning alcohol ads are going to create a monopoly" (with whom) Alcohol companies . Nonsense. "No new emerging players can enter the market". I bet that is the pitch most ad companies apply when trying to sell their service to clients. With tobacco no 1 company benefited more than another because of the direct influence of banned adverts. New tobacco companies and brands are still being introduced to the markets without the benifit of tobacco ads. Dont try and sound intelligent when you clearly have not thought your statement through.

      Worldwise - 2011-10-01 15:14

      Chad, why do you end up telling everyone you don't agree with and reply to that their thinking is flawed? Think about it, are you the only one here with the correct opinion? All the other soldiers are marching out of step and you are the only one in step?

      Chad2107 - 2011-10-01 15:39

      @Worldwise, the fact that I may be out of step (in accordance to you) does not strip the validity of my argument. I try to fist look at the subject objectiviley and try to come to a logical conclusion using information that may be presented before me. I then go ahead and comment on it basing my comment on what I beleive to be the only conclusion that can be derived by all parties. Anyways if the likes and dislikes on this pages is anything to go by then So far I would say just at a glance that I am fairing better than you. Worldwise - Try again

      Bob - 2011-10-01 18:08

      Sorry chad forgot they made you king of news24, Please enlighten me on the new major players that have entered the cigarette business since ad ban that have taken a large share of the market. My logic if flawed, you act if advertising is mind control and we are just drones that do what ever they say. I also have nothing to do with the ad industry. What I said is based on research done on the cigarette industry after ads were banned in Europe, those companies have actually grown in profit and sales. So I say again banning ads have no impact on the use of their products.

      Chad2107 - 2011-10-01 19:30

      @Bob At no point did I state I was king of news 24 I simply presented my argument in a meaningfull manner that made logical sense. I also do not act like people are drones and have no will and buy simply on advertising, but to simply imply that advertising has no impact on Purchasing descision on the majority is simply stupid. Otherwise what you are saying is Advertising actually affects nothing therefor it is rendered useless. If that is so why you defending the industry. You also state that by not advertising will create a monopoly this is not so in any study and if you have information to the contrary please feel free to present it. Dont just state that a study was done in neverland and proved to the contrary. You also said that Quote "No new Players could enter the market successfully" Which if you were to beleive that advertising had no affect on the sales of product then this would not be the case , Correct? Your statement is contradicting everything you say. On one hand you saying it works and then in the same breath you saying it does not . You do not make sense at all in any logical argument.

  • liachim - 2011-10-01 12:31

    Kudos to the Govt. If small agencies are surviving on plugging alcohol then they need to restrategise. Alcohol abuse and role model identification is well documented, that's why the agencies use it. Those who want to use alcohol can do so at their pleasure, myself included but we don't need to entice our youth. Let them make decisions without outside influence.

  • salmaan87 - 2011-10-01 15:39

    why not ban the substance itself? stop breaking off the tips of the weeds, root out the entire weed.

  • Chad2107 - 2011-10-01 16:37

    How about this as a praposal, Instead of banning the advert instead implement a system where if a pro alcohol ad is placed on public media then an anti alcohol add must follow that one immediately. And not in the form of a rambling voice at high speed stating that gambling or drinking is dangerous. If 10 minutes of airtime is given to pro advertising then the axact amount of time must follow the advert direclty afterwards (paid by the Client requiring the advert.) This increased advertising revenue will it not. Now lets see how quick the advertising companies will back such an idea as it will naturally increase advertising revenue. On the other hand lets then see how quickly the Alcohol manufactures stick their hands up and say hey thats not right its now going to affect their revenue negativly.

  • NewNews - 2011-10-01 20:14

    If you have to advertise then advertise, but advertise the reality. Dont lie to young kids, brainwashing them to believe that if they drink they will be rich, famous, and swimming with models in the caribbean.

  • Queserasera - 2011-10-01 22:30

    Booze Industry unites against ad ban.

  • - 2011-10-02 21:54

    Yawn.. They said the same when tobacco ads were banned. who will sponcor this and that. End of the Rothmans July, Gunston Surfing etc. They are all now bigger than ever without these drug companies.

  • - 2011-10-02 21:59

    Try reading the book "Affluenza by Oliver James" and learn how Ad companies employ shrinks to get inside your head. Sure some ignore ads but the masses respond big time.

  • Ian - 2011-12-15 08:31

    Once again it is our lack of basic EDUCATION that is to blame. The more educated you are, the better behaved you will be. I'm not saying being more educated will lead to less drinking, but it will lead to less animalistic behaviour when completely smashed. If people are better educated as to the dangers and effects of alcohol(it is, ultimately, a poison) on the human body, then it will be used more responsibly. Alcohol has been around for THOUSANDS of years and we will never get rid of it, I don't even think there's a need to get rid of it, but there's a proper time and a place for the enjoyment thereof. And proper education in this regard will allow the general populace to be able to distinguish when such a time and place is.

  • Ian - 2011-12-15 09:12

    If our public transport system was up to scratch then you wouldn't have to drink and drive!

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