Advert is not Madiba magic...
2006-08-21 23:19
Johannesburg - Consumers who think after seeing a South African Mint newspaper advertisement that they can sell any R5 coin bearing the face of former president Nelson Mandela for R100 000, are making a mistake.
The Advertising Standards Authority has ruled that the advertisement, which appeared in the Sunday Times, may not be used in its present form again because it was misleading.
It stated: "A Mandela R5 sold for R100 000."
The mint said the advertisement didn't imply that it bought R5 coins at that price. It reflected the price of a coin sold for that amount.
The ASA said the advertisement failed to state that the R5 coin referred to was not one in circulation, but was a sample.
It said that was why the advertisement was misleading.