Stripper billboards are ASA's problem

2011-11-17 22:36

Cape Town - If groups are offended by billboards for a strip club in Cape Town they should complain to the Advertising Standards Authority, the City of Cape said on Thursday.

"It's not up to the city to enforce advertising regulation," Solly Malatsi, a spokespersonfor Cape Town Mayor Patricia de Lille said.

"If groups find billboards provocative or offensive they should complain to the Advertising Standards Authority."

The billboards, from the Cape Town strip club Mavericks, feature a half-naked woman in a sexually suggestive pose next to the slogan "I was working late".

Malatsi said the city would however, take a hard stand on illegal advertising such as a Mavericks billboard on Table Bay Boulevard.

"The city is aware of a billboard on Table Bay Boulevard which is illegal. The environmental resource management department is looking at that issue," he said.

Errol Naidoo, a director of the Family Policy Institute, said that the billboards, erected on the N1 highway and in Tamboerskloof opposite a children's park "promote adultery" and "stereotype women as mere sex objects".

He said it was shocking that in a province and city led by women, that women could be degraded and called De Lille to tear them down.

"The billboards send out a destructive message to society that women exist primarily for the sexual gratification of men," Naidoo said.

The City of Cape Town, he said, had so far budged in one respect only.

They acknowledged that a billboard on the N1 highway was erected illegally, but refused to remove it immediately due to a legal process, Naidoo said.

Comment from Mavericks could not be immediately obtained.

- SAPA

Read more on:    asa  |  patricia de lille  |  cape town  |  advertising
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