City: Reports of new Cape Town logo misleading

2014-02-21 12:42
The reported new logo. (File, Twitter)

The reported new logo. (File, Twitter)

Multimedia   ·   User Galleries   ·   News in Pictures Send us your pictures  ·  Send us your stories

Cape Town - Media reports on a new logo for the City of Cape Town are “misleading”, the city said following reports on Friday about the new branding.

The Cape Argus on Friday reported that the proposed new logo had been presented to the council for approval next week and that three people who attended the “Top 500” managers event, where the logo was unveiled, confirmed the design.

But the city said in a statement on Friday that the “new corporate identity” published by certain media outlets was incorrect and “does not officially exist”.

The Argus quoted Cape Town city’s media manager Priya Reddy as saying that a review of the metropole’s current corporate identity and accompanying tagline - “This city works for you” - was found to be “completely misaligned to this government’s vision”.

Mayor Patricia de Lille will on Monday brief the media about the proposed new corporate identity and tagline.

The city said no new budget is being allocated to the branding and De Lille will explain the logic behind the proposal to council.

“If approved by council, the implementation of the new corporate identity will be phased in over a number of years, using the existing budget that is utilised to maintain and communicate the existing corporate identity,” the city said.

Reddy said the associated cost of the new logo was R313 720.

The Argus however quoted “city insiders” as saying that it could cost the city an estimated R100m to implement the new identity, which would appear on stationery, uniforms, vehicles and other goods.
- News24
Read more on:    patricia de lille  |  cape town
SHARE:

Read News24’s Comments Policy

24.com publishes all comments posted on articles provided that they adhere to our Comments Policy. Should you wish to report a comment for editorial review, please do so by clicking the 'Report Comment' button to the right of each comment.

Comment on this story
65 comments
Add your comment
Comment 0 characters remaining

Inside News24

 
/News

Jobs in Cape Town [change area]

Property [change area]

Travel - Look, Book, Go!

Kalahari.com - shop online today

Save up to 40% on outdoor accessories!

Tents, sleeping, day packs and more. While stocks last. Shop now!

Month End Madness Sale!

Save up to 60% on across a wide range of goods from books to electronics, DVDs and many more. Sale end 31 January 2015. Shop now!

Valentine’s Day gifts – 14 Feb!

Gifts to spoil him and her. While stocks last. Shop now!

30% off fragrances

Get 30% off fragrances for him and her. While stocks last. Shop now!

Up to 30% off All Textbooks

Save up to 30% off an extensive range of prescribed textbooks for all major universities and FET colleges. Shop Now!

OLX Free Classifieds [change area]

Samsung Galaxy s4

Mobile, Cell Phones in South Africa, Western Cape, Cape Town. Date October 24

Best bargain in big bay

Real Estate, Houses - Apartments for Sale in South Africa, Western Cape, Cape Town. Date October 25

VW Golf 6, 1.6 Trendline (Excellent condition)

Vehicles, Cars in South Africa, Western Cape, Cape Town. Date October 25

Horoscopes
Aquarius
Aquarius

There is a tendency to be too fixed on a set way of doing things today. You may get challenged and the best approach is to keep an...read more

There are new stories on the homepage. Click here to see them.
 
English
Afrikaans
isiZulu

Hello 

Create Profile

Creating your profile will enable you to submit photos and stories to get published on News24.


Please provide a username for your profile page:

This username must be unique, cannot be edited and will be used in the URL to your profile page across the entire 24.com network.

Settings

Location Settings

News24 allows you to edit the display of certain components based on a location. If you wish to personalise the page based on your preferences, please select a location for each component and click "Submit" in order for the changes to take affect.








Facebook Sign-In

Hi News addict,

Join the News24 Community to be involved in breaking the news.

Log in with Facebook to comment and personalise news, weather and listings.