'Cougar' billboard set to cause stir

2013-05-09 11:34
(File)

(File) (Shutterstock)

Multimedia   ·   User Galleries   ·   News in Pictures Send us your pictures  ·  Send us your stories

Johannesburg - A new billboard advertising a dating site for “sexy single mothers” is sure to cause an uproar in Johannesburg.

The billboard is for website CougarLife.com and is above the N1 highway in Bryanston, between the William Nicol and Beyers Naudé off-ramps, reported The Star on Thursday.

On the billboard, an image is shown of a blonde woman with a cocktail glass in her hand while sitting on a black leather couch. Next to the image are the words “CougarLife.com... For Mother F***ers. The middle three letters of the word after mother are blurred out.

The dating service claims to have 33 700 members nationwide - 17 800 of whom are apparently in Johannesburg.

The service is geared towards single moms, divorcees and singles.

When asked what the inspiration was for the billboard, a spokesperson said: “The tagline appeals to the target market; the majority of cougars are single moms. And we thought it would be a good way to get their attention and make a splash.”

The website describes a cougar as a woman over 35 seeking or involved with a “cub” - a man at least five years younger.

The website offers initial membership for free, but subscription rates come into effect after this, with no refunds.

Read more on:    johannesburg

Join the conversation!

24.com encourages commentary submitted via MyNews24. Contributions of 200 words or more will be considered for publication.

We reserve editorial discretion to decide what will be published.
Read our comments policy for guidelines on contributions.

24.com publishes all comments posted on articles provided that they adhere to our Comments Policy. Should you wish to report a comment for editorial review, please do so by clicking the 'Report Comment' button to the right of each comment.

Comment on this story
81 comments
Comments have been closed for this article.

Inside News24

 
PARTNER CONTENT
INFOGRAPHIC: New thinking required for retirement

Everything we believe about retirement is fast becoming outdated.

PARTNER CONTENT
WATCH: How education can change a life

A university education gives students the chance to create a better future for themselves, their families and to opportunity achieve their dreams.

/News

Book flights

Compare, Book, Fly

Traffic Alerts
There are new stories on the homepage. Click here to see them.
 
English
Afrikaans
isiZulu

Hello 

Create Profile

Creating your profile will enable you to submit photos and stories to get published on News24.


Please provide a username for your profile page:

This username must be unique, cannot be edited and will be used in the URL to your profile page across the entire 24.com network.

Settings

Location Settings

News24 allows you to edit the display of certain components based on a location. If you wish to personalise the page based on your preferences, please select a location for each component and click "Submit" in order for the changes to take affect.




Facebook Sign-In

Hi News addict,

Join the News24 Community to be involved in breaking the news.

Log in with Facebook to comment and personalise news, weather and listings.