Crazy about Stickeez

2015-09-06 08:33
Jadev le Roux holds up some Stickeez.

Jadev le Roux holds up some Stickeez. (Ian Carbutt)

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LOVE them or hate them, the tiny plastic toys called “Stickeez” given away at Pick n Pay are fast becoming a new craze.

Online buying and selling site Gumtree said the little characters popped up on their sites and boosted their online traffic from South Africa.

At first children were begging their parents to shop at Pick n Pay just to complete their collection. However, head of Gumtree marketing Claire Cobbledick said adults’ interest has peaked too, especially online.

“These toys have become highly sought after commodities, so much so that enterprising entrepreneurs and desperate moms are putting them up for sale and swop on Gumtree,” said Cobbledick.

Weekend Witness researched social media, including Gumtree, eBay and Facebook classifieds groups, on the bartering and sale of these little sticky toys. The average seems to be about R10 per Stickee while completed collections are going for about R200.

“Many users prefer to swop rather than sell,” says Cobbledick.

She said on the last day of August about 20 new adverts went up for Stickeez “and most of them took down their ads on the same day because the items had been sold or swopped”.

Gumtree’s parent company eBay has also seen increased traffic from South Africa, added Cobbledick.

“It’s a great demonstration of how you can use the Internet safely to network and source exactly what you want for less, rather than trudging to the supermarket every day and increasing your basket size unnecessarily.

“You can still enjoy the fun of hunting for them online, but it’s much easier on your pocket,” added Cobbledick.

Pick n Pay marketing agency Corporate Image said they never expected the Stickeez craze to take off the way it has.

“The popularity of Stickeez with our customers has exceeded our expectations. Stickeez have popped up all over the place — in offices, doctors’ consulting rooms and even on the bumpers and dashboards of cars,” said Jennifer Crocker of Corporate Image.

Crocker said one fan tweeted about her elderly grandmother who has started a colourful collection and even instructed her “Oupa Joe” and his friends to start collecting Stickeez for her.

“Some fans have even started on their second or third collections — a sure sign that Stickeez look set to become highly sought-after collectables,” added Crocker

Read more on:    pietermaritzburg  |  pick 'n pay

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