Double vision? Don't drive
2003-12-09 09:29
Johannesburg - Guinness UDV announced on Monday it will start a campaign in South Africa to discourage motorists from drinking and driving.
It said as part of the "Double Vision" initiative, magnetised mock keyholes would be placed on the drivers doors of cars outside pubs, bars and clubs.
The initiative would be run in Cape Town, Johannesburg, Port Elizabeth and Durban.
The campaign would kick off next week and last for the duration of the festive season.
"The main aim of the campaign is to create awareness among partygoers that getting into a motor vehicle after consuming alcohol can be a danger to oneself and other people," Guinness UDV external affairs director Tshidi Seane said.
Seane said over 75 000 replica keyholes had been produced which contained a message on the base that read: "Should you really be driving? Drink responsibly".
It will be signed off with one of the four Guinness UDV brands - Guinness, Smirnoff, Bell's and Johnnie Walker.
- SAPA