News24

Durex replies to THAT tweet

2011-11-26 08:13

Peet van Aardt (@Peet_Van_Aardt)

Cape Town - Durex South Africa has said it did not condone an offensive tweet made by their public relations company on Friday.

The tweet, which was posted on the eve of the 16 Days of Activism against women and children, was seen as a misogynist joke. It reads:

@DurexSA: Why did God give men penises? So they’d have at least one way to shut a woman up. #DurexJoke

All jokes aside - the message did not go down well, as it drew some harsh criticism.

The condom manufacturers does however realise the importance of safe tweeting. Their marketing director, Faisal Hashmi, firmly put the record straight.

“Durex respects and supports the rights of women and men to have a healthy, safe and fulfilling sex life," replied Hashmi.

He explained the tweet was posted by their PR company Euro RSCG.

"[The tweet] was offensive and inappropriate and do not reflect the views of the Durex brand. We apologise unreservedly for the fact that this has happened and have already taken steps to ensure that this situation cannot arise again.”

- News24

Comments
  • BelindaS12 - 2011-11-26 08:39

    http://www.turnitaround.co.za/petition/19/stop-bail-for-paedophiles

      frangelico - 2011-11-26 19:41

      @belinda,swing low sweet chariot,wasn't offened at all, you dish it out you should be able to take it,any way the tweet works both up it shuts the manup as well,while he tries to put it on & till he's done his job yippeeeee.

  • teresalerouxlow - 2011-11-26 08:42

    Oh come on !!! Women and men make jokes about each other all the time. People can be so over sensitive about crap !!! 100 days of activism won't change the age old healthy rivalry between genders. I thought we were a nation with a good sense of humour WTF !!! "men are like commercials...you don't believe a word they say.." "Men are like copiers...you need them for reproduction but that's about it..." Now crucify me for joking about men.....Oh no wait...It's ok cos apparenty only only women have the right to be offended. Guess men don't have feelings.

      Herman - 2011-11-26 09:06

      I do agree wit you Teresa, the problem is when it is a representative of a company like durex that it starts creating problems. Do that in private capacity not in corporate capacity.

      Hermann - 2011-11-26 11:25

      Now that is what I call hitting the nail on the head! Thanks for being a realist.

      Johncarlos ? Biza - 2011-11-26 17:53

      Vulgar 'jokes' are a chauvanistic habit. I disagree with the notion that women sit around and talk like that about men. I'm not saying they have perfect tongues, I'm saying the violence undertone is mainly a male issue.

      Gungets - 2011-11-26 18:18

      @Theresa - women very, very seldon use sex as a form of violence. I call it "sex" under caution as well, because crimes like rape are actually simply violent crimes, using the vulnerability of women as the vehicle for violence. I agree that person to person that jokes about things like this are OK, but not blindly into Twitter world. One on one you know who you are dealing with. The "joke" is not the issue, the situation is.

      jaap.kotze - 2011-11-26 19:26

      Hear-hear!

      deon.fourie - 2011-11-26 22:57

      "It's ok cos apparenty only only women have the right to be offended." Nail on the head! http://www.youtube.com/watch?v=4JA4EPRbWhQ <--- Don't watch if you're easily offended.

      goyougoodthing - 2011-11-27 08:20

      Teresa it's not the joke it's the fact DurexSA said it. Some questions should be answered, which I have asked but surprisingly have not got a response to: 1. Why is an external company handling Social Media? It must be inhouse to be effective. 2. Why did the Marketing Manager not sign off on content before it went out 3. Who is the actual tweeter? Because Social Media is so immediate and has the power to fail on epic proportions anyone dealing with this should be senior enough to be able to make appropriate decisions. 4. Why do South African brands not understand Social Media? Many of our top brands still contract their Social Tech out to individuals who proclaim to be professionals. I know one lady who is Digital PR and Social Media practitioner for 6 brands... how is this possible? 5. Give Social Tech the power to change : dear unhappy customer, here is a free washing machine, sorry for being so useless. 6. They should all be fired, including Durex's marketing team for passing the buck

      teresalerouxlow - 2011-11-27 16:34

      Fair enough a company who does bussiness in this field should be careful about what and how their public profile is handled. I just don't think this joke in particular was that bad. For starters it's not even accurate. If done correctly, the last thing a woman does is shut up...hehe. Jokes aside, I just feel people are over sensitive.

  • Joe - 2011-11-26 09:24

    More like: Durex South Africa has said it did not CONDOME the offensive tweet :-)

      Heinrich - 2011-11-26 09:34

      ...made by their pubic relations company...

      JurgensJSchoeman - 2011-11-26 09:37

      Lol!

  • Astro - 2011-11-26 09:49

    haha... "CANNOT ARISE AGAIN" Why would we then need Durex?

  • Cherylin - 2011-11-26 17:40

    In South Africa- with all the daily rapes and sexual abuse- ANY form of suggested violence or Sexism cannot be condoned. Yes, it is to be taken seriously. If this were Europe- where rape does not occur every second, it may pass as a 'joke' . Good on you Durex- you showed you have some Balls.....

      DerpyHooves - 2011-11-26 19:54

      I'm sorry for disagreeing, but I feel that the joke poked lighthearted fun to the fact that females whom perform fellatio are unable to verbally communicate during the act. No mention was made as to assume that she was forced in any way. Also, I fail to see the correlation between jokes of a sexual nature and the impact it has on sexual violent crimes. Man, after reading my own comment, I realise that I might come off as pretentious, however this is not my intention.

  • Leendert - 2011-11-26 19:27

    I am more concerned about the kind of person who would be following Durex on Twitter in the first place.

      deon.fourie - 2011-11-26 20:09

      I don't know Leendert, maybe a successful guy in his late 20's who doesn't believe in getting married too early but still enjoys responsible sex, staying up-t-date with condom products and who likes having a laugh every now and then. Yeah, we should be REALLY concerned with that bunch...they're all monsters!

      deon.fourie - 2011-11-26 22:31

      Err... I don't follow them Leendert. In fact, I have a Twitter account which I never use. "Back to your dirty magazine you go now"...lol!

      suhelen - 2011-12-07 08:08

      That’s new, following a brand name on Twitter makes me a "type", thank you so much for clearing that up for me. Stay away from my following list then, as you’re in for a serious shock. It was a joke in the same line as what do you do if you find your wife in the sitting room - shorten her chain and how do you get a man to do sit ups - place the TV remote between his feet. I would be more worried about people being racist or arranging criminal acts on Twitter than making lame jokes. So to quote Nonhle Thema "Sit down" <- this is the person that annoys me the most on Twitter and due to this I just don’t follow her and so cannot see what she is tweeting , easy as that .

  • deon.fourie - 2011-11-26 20:00

    So each and every day Durex produces millions of condoms. Each potentially saving a life, protecting from unwanted pregnancy etc. Yet a few badly spelled (and frankly, not really funny) tweets on Twitter has all the feminists screaming murder again with all the politically correct ammo that no-one dares to question firmly at their disposal... Typical, I'm sure if you dumped all the feminists in the world into a massive stadium with all the technology and money they could ever need all you'll probably end up with is a complaint that there's more male urinals than toilets for the ladies. Time to grow up. If you're constantly looking for offense in the information age you'll never get some sleep. Also, if you somehow think that Tweets from a condom company is going to make a modicum of difference to the "human rights" violations we see in this country, you're doing it wrong.

      Leendert - 2011-11-26 22:23

      Looking for a job at Durex maybe, Deon? Or wait: are you the person sending these Tweets into this nasty, mean world? You just don't sound like a genuine non-Durex employee.

      Boer - 2011-11-26 22:38

      @Leendert wow you are launching quite an attack on poor innocent deon.fourie. #PleaseDoNotAttackMeAsWell

      deon.fourie - 2011-11-26 22:40

      You're so witty. You should truly consider slicing up those dull intellectual seedlings of yours into 140 characters and post them on Twitter. This being SA, I'm sure there a massive audience for conservative gravy.

      deon.fourie - 2011-11-26 22:49

      @Boer, hehe, naah it's OK man. I don't mind personal attacks at all. In fact, it's expected. Especially when it clearly comes from the type of people who keep their socks on and turn the lights off when they do the nasty, I mean, when they make sweet love "the way it's meant to be"

  • etienne.human - 2011-11-27 01:55

    "The tweet, which was posted on the eve of the 16 Days of Activism against women and children, was seen as a misogynist joke." Is it not supposed to be 16 Days of Activism against VIOLENCE AGAINST women and children? Just asking ... I'm sure nobody wants be an activist against women and children ...

  • Grant - 2011-11-27 06:02

    I don't believe the tweet was offensive. It's not as if it said : the reason women have got foreheads is so you've got somwhere to kiss them after you've cum in their mouths.

  • Russel - 2011-11-27 12:56

    Even if the tweet wasn't offensive, it was still bloody stupid on the part of the tweeter, and DurexSA for allowing it to happen.Time and time again, outsourced social media management is a fail waiting to happen. Check out this write up...http://wp.me/p15h8L-bF

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