FIFA orders to drop ad

2010-03-19 08:30

Johannesburg - FIFA has ordered budget airline to withdraw an advert that says it is the "Unofficial National Carrier of the You-Know-What", The Star newspaper reported on Friday.

The airline announced on networking site Twitter: "Oh dear, letter from FIFA's lawyers says we broke their trademark of the use of 'South Africa' and think our non-WC ad was about soccer...


Officially, the airline said it was "surprised" to receive a letter from the world football body demanding it withdraw the adverts.

"They said we cannot depict the Cape Town stadium, we can't use soccer balls, or the word 'South Africa', and the depiction of the national flag is not allowed," said marketing manager Nadine Damen.

"We can't make any reference to the World Cup. They also told us we cannot use the vuvuzela, which, in our view, is representative of the people of South Africa and their love of football."