FNB cans ad campaign

2013-01-22 08:13
(Picture: Sapa)

(Picture: Sapa)

Multimedia   ·   User Galleries   ·   News in Pictures Send us your pictures  ·  Send us your stories

Video

FNB launches Youcanhelp.co.za

2013-01-21 15:20

Student Kelly Baloyi urges South Africans to overcome "greed, mistrust" as well as "petty politics" and rampant illiteracy. Watch the FNB 'controversial' advert. WATCH

Cape Town - Banking group FNB has pulled a series of advertisements following heavy criticism from the ANC and its youth branch on Monday.

The bank initially gave no official reasons as to why the series of video adverts were pulled, and only that its intentions were misinterpreted, the Mail & Guardian reported.

But later on Radio 702, FNB’s chief marketing officer Bernice Samuels said: "Unfortunately we have decided to take them [the videos] down as the participants are fearing reprisals."

Samuels allegations of treason were levelled against the ad’s participants.

The campaign features children reading their hopes for the country.

One of the children reads: "The challenges before us cannot be solved by money, petty politics, protests or violence. All the great things we've done, we've done by helping each other."

FNB denied that the statements made by the children in the ads was scripted or edited.

On Monday evening, ANC spokesperson Jackson Mthembu said the party was appalled by the campaign "in which the ANC, its leadership and government, is under attack on an commercial masqueraded as youth views [sic]".

"What is of concern to the ANC is that the advert content is [an] undisguised political statement that makes random and untested accusations against our government in the name of discourse."

The ANC Youth League called the campaign "treacherous".

"FNB, in an obviously lame attempt to recreate an Arab Spring of some sort in South Africa, uses children to make unproven claims of a 'government rife with corruption'," spokesperson Khusela Sangoni-Khawe said in a statement.

The banking group responded by saying it never intended to attack government or the ANC, but to call on South Africans to help create a better country.

* FNB has since denied that it is pulling the campaign. saying that the TV advertisement - as well as the outdoor messaging and the You can Help blog - will continue.
- News24
Read more on:    fnb  |  anc  |  ancyl  |  media
NEXT ON NEWS24X
SHARE:

Read News24’s Comments Policy

24.com publishes all comments posted on articles provided that they adhere to our Comments Policy. Should you wish to report a comment for editorial review, please do so by clicking the 'Report Comment' button to the right of each comment.

Comment on this story
406 comments
Comments have been closed for this article.
 

Inside News24

 
/News
 

This is what South Africans Googled in 2014!

Find out who and what South Africans were most curious about in 2014!

 
 

I love summer.24

This hilarious song is your new holiday anthem
The world's least visited destination is breathtaking!
LOL treadmill fail!
Google’s top searches of 2014

Jobs in Cape Town [change area]

Property [change area]

Travel - Look, Book, Go!

Kalahari.com - shop online today

2DAYS ONLY – 30% off Appliances

Coffee makers, blenders, fans, juicers and more. T&Cs apply. Shop now!

2 DAYS ONLY – 40% off books

Get 40% off when you buy 2 books. For two days only! T&Cs apply. Buy now!

Up to 50% off on outdoor gear

Save on chairs, blankets, cooler bags, umbrellas and more. Shop now!

Save on Samsung

Cameras, mobile phones, TVs, Tablets and more. While stocks last. Shop now!

Grand Theft Auto 5

Now available on PS4, Xbox One and PC from R649. Buy now!

OLX Free Classifieds [change area]

Samsung Galaxy s4

Mobile, Cell Phones in South Africa, Western Cape, Cape Town. Date October 24

Best bargain in big bay

Real Estate, Houses - Apartments for Sale in South Africa, Western Cape, Cape Town. Date October 25

VW Golf 6, 1.6 Trendline (Excellent condition)

Vehicles, Cars in South Africa, Western Cape, Cape Town. Date October 25

Horoscopes
Aquarius
Aquarius

You may be emotionally defensive or reserved today. You need to step up today as there may be extra responsibilities to deal with....read more

There are new stories on the homepage. Click here to see them.
 
English
Afrikaans
isiZulu

Hello 

Create Profile

Creating your profile will enable you to submit photos and stories to get published on News24.


Please provide a username for your profile page:

This username must be unique, cannot be edited and will be used in the URL to your profile page across the entire 24.com network.

Settings

Location Settings

News24 allows you to edit the display of certain components based on a location. If you wish to personalise the page based on your preferences, please select a location for each component and click "Submit" in order for the changes to take affect.








Facebook Sign-In

Hi News addict,

Join the News24 Community to be involved in breaking the news.

Log in with Facebook to comment and personalise news, weather and listings.