FNB didn’t apologise for ads - CEO

2013-02-07 09:54
A screengrab of the controversial FNB ad.

A screengrab of the controversial FNB ad.

Multimedia   ·   User Galleries   ·   News in Pictures Send us your pictures  ·  Send us your stories

Johannesburg - First National Bank has not apologised for the online component of its advertising campaign, which the ANC objected to, the bank's CEO said on Thursday.

"We have not apologised for the advert," Michael Jordaan wrote in an editorial published in Business Day.

Some research clips from the bank's "You Can Help" campaign included videos of children reading their hopes for the country.

Jordaan said these interviews were not intended to form part of the advert.

"We certainly had no intention of playing politics, and there is no logic in FNB deliberately attacking the government or the [ANC]," he wrote.

Shortly after the release of the footage, the African National Congress said it was appalled by the campaign. The ANC Youth League called it "treasonous".

During a meeting with FNB on January 24, the ANC reportedly argued the campaign sought to project the party and government in a negative manner.

The following day the party said in a statement that the bank had apologised.

"The CEO of FirstRand, Mr Sizwe Nxasana, agreed that the research clippings that were posted online were regrettable; he apologised for the posting of the research clippings online," it said.

"He then assured the meeting that this regrettable incident will not be repeated."

The Democratic Alliance said at the time that the apology signalled it was not acceptable to question or criticise the ruling party.

"In doing so it has shown that it is acceptable to be bullied by the governing party, and it has shown the ANC that its bullying tactics work in suppressing critical voices," spokesperson Mmusi Maimane said in a statement.

Read more on:    fnb  |  anc  |  ancyl  |  michael jordaan  |  media
NEXT ON NEWS24X

SHARE:

Read News24’s Comments Policy

24.com publishes all comments posted on articles provided that they adhere to our Comments Policy. Should you wish to report a comment for editorial review, please do so by clicking the 'Report Comment' button to the right of each comment.

Comment on this story
39 comments
Add your comment
Comment 0 characters remaining

Inside News24

 
SPONSORED CONTENT
The best-kept secrets of electric cars

The secret day-to-day benefits of driving an electric car.

/News
 

Top 10 richest musicians of all time

Check out the gallery to find out who they are!

 
 

Luxury living

10 of the most expensive things that will leave your jaw hanging!
Seven of the most expensive children's toys ever made
5 millionaires turned murderers
The youngest billionaires in the world and how they made it
Horoscopes
Aquarius
Aquarius

There is a tendency towards setting your expectations too high which will result in disappointment. Try not to let your thoughts...read more

There are new stories on the homepage. Click here to see them.
 
English
Afrikaans
isiZulu

Hello 

Create Profile

Creating your profile will enable you to submit photos and stories to get published on News24.


Please provide a username for your profile page:

This username must be unique, cannot be edited and will be used in the URL to your profile page across the entire 24.com network.

Settings

Location Settings

News24 allows you to edit the display of certain components based on a location. If you wish to personalise the page based on your preferences, please select a location for each component and click "Submit" in order for the changes to take affect.




Facebook Sign-In

Hi News addict,

Join the News24 Community to be involved in breaking the news.

Log in with Facebook to comment and personalise news, weather and listings.