Govt PR, journo ties need work - study

2012-02-20 20:01

Johannesburg - The working relationship between journalists and government spokespeople needs attention, the National Press Club (NPC) said on Monday.

In a survey commissioned by the club, 29% of government spokespeople approached said the two camps had mutual trust for each other's roles, compared with only 14% of journalists.

Nine percent of government spokespeople said there was little or no trust, compared with 21% of reporters, the NPC said.

Ethical conduct had an important influence on spokespeople's relationship with journalists, said the 22 spokespeople surveyed.

"With some it is better, but not with others mainly due to some unreasonable deadlines or by using dishonest means to gain information," read one of the sample quotes in the survey.

"Sometimes, despite efforts to explain programmes and policies, some journalists will still distort the story," read another.

Journalists cited follow-up time, availability and the timing of queries answered as their primary problems.

"E-mails and telephones are hardly ever answered, promises of forthcoming comment never transpires," was one journalist's comment provided.

NPC general manager Ben Rootman said research was needed to find ways of helping each other. "How do we move forward, how do we remove this?"

The NPC's executive committee would meet later this week to discuss a response to the findings.

Read more on:    npc  |  media

Join the conversation!

24.com encourages commentary submitted via MyNews24. Contributions of 200 words or more will be considered for publication.

We reserve editorial discretion to decide what will be published.
Read our comments policy for guidelines on contributions.
NEXT ON NEWS24X

24.com publishes all comments posted on articles provided that they adhere to our Comments Policy. Should you wish to report a comment for editorial review, please do so by clicking the 'Report Comment' button to the right of each comment.

Comment on this story
2 comments
Comments have been closed for this article.

Inside News24

 
PARTNER CONTENT
INFOGRAPHIC: New thinking required for retirement

Everything we believe about retirement is fast becoming outdated.

/Sport

Book flights

Compare, Book, Fly

Traffic Alerts
Traffic
There are new stories on the homepage. Click here to see them.
 
English
Afrikaans
isiZulu

Hello 

Create Profile

Creating your profile will enable you to submit photos and stories to get published on News24.


Please provide a username for your profile page:

This username must be unique, cannot be edited and will be used in the URL to your profile page across the entire 24.com network.

Settings

Location Settings

News24 allows you to edit the display of certain components based on a location. If you wish to personalise the page based on your preferences, please select a location for each component and click "Submit" in order for the changes to take affect.




Facebook Sign-In

Hi News addict,

Join the News24 Community to be involved in breaking the news.

Log in with Facebook to comment and personalise news, weather and listings.