Here’s why #AskMmusi was a success

2015-05-14 16:50

Multimedia   ·   User Galleries   ·   News in Pictures Send us your pictures  ·  Send us your stories

@scribblingal

He took over the reins as the official opposition this weekend, and immediately opened up the lines of communication. The Twitter firing squad took aim. Some tweets hit the spot. Others missed. But #AskMmusi trended, newspapers lapped it up and Mmusi promised he would be back soon with another “Twitter town hall”. But was his social experiment a success, or did he end up looking like a real twit on Twitter? 

1. Mmusi. Everyone knows who that is now. He’s on a first-name basis with South Africans. Even those who call him Moosey. It boosted his coverage without having to pay for advertising. #AskMmusi notched up about 100 000 tweets. He was on the front page of newspapers – any idea how much a front page, full-colour advertisement still costs? You’re looking at hundreds of thousands of rands. And whereas your precious ad will be lining cat litter boxes the next day, people are still talking about that hashtag. 

2. At least he’s willing to answer questions. If Maimane proved anything with his “ask me anything” campaign, that was probably the biggie. Take that #Jacob. Who’s Jacob? Point made. 

3. It got us laughing. Who didn’t chuckle at some of the questions. South Africans have a fantastic sense of humour. It’s one thing that stretches across race, culture and language. Just ask Trevor Noah, the new darling of global comedic success. Laughing may not have worked as well for Jacob Zuma but Moosey...? He nailed it. For a short while, politics seemed like fun. 

4. He is accessible. Or, at least, the #AskMmusi campaign gave that impression. How many other politicians can claim that? Twitter is free, it’s instant, and it’s big. Latching on to that is clever. It’s also a great way of accessing young people – his very target market. 

5. He actually did answer some important questions, on topics such as Jacob Zuma, service delivery and black economic empowerment. The Twitter platform does not allow for much depth. But these days, who has time for depth. We want answers and we want them now.

Read more on:    da  |  mmusi maimane

Join the conversation!

24.com encourages commentary submitted via MyNews24. Contributions of 200 words or more will be considered for publication.

We reserve editorial discretion to decide what will be published.
Read our comments policy for guidelines on contributions.
NEXT ON NEWS24X

24.com publishes all comments posted on articles provided that they adhere to our Comments Policy. Should you wish to report a comment for editorial review, please do so by clicking the 'Report Comment' button to the right of each comment.

Comment on this story
64 comments
Comments have been closed for this article.

Inside News24

 
PARTNER CONTENT
INFOGRAPHIC: New thinking required for retirement

Everything we believe about retirement is fast becoming outdated.

PARTNER CONTENT
WATCH: How education can change a life

A university education gives students the chance to create a better future for themselves, their families and to opportunity achieve their dreams.

/News

Book flights

Compare, Book, Fly

Traffic Alerts
Traffic
There are new stories on the homepage. Click here to see them.
 
English
Afrikaans
isiZulu

Hello 

Create Profile

Creating your profile will enable you to submit photos and stories to get published on News24.


Please provide a username for your profile page:

This username must be unique, cannot be edited and will be used in the URL to your profile page across the entire 24.com network.

Settings

Location Settings

News24 allows you to edit the display of certain components based on a location. If you wish to personalise the page based on your preferences, please select a location for each component and click "Submit" in order for the changes to take affect.




Facebook Sign-In

Hi News addict,

Join the News24 Community to be involved in breaking the news.

Log in with Facebook to comment and personalise news, weather and listings.