Manyi wants control of govt ads - report

2012-04-16 10:12
Johannesburg - Cabinet spokesperson Jimmy Manyi wants the advertising of all government departments centralised in his office, according to a report on Monday.

The Times reported that Manyi was tightening his grip on the advertising of government departments.

"At a national level we are trying to have a model where all departments will give their advertising to one centre - the Government Communication and Information Services (GCIS)," Manyi said speaking at a community media indaba on Saturday.

"Once this model has been adopted, GCIS will then be the one to distribute adverts accordingly."

The newspaper reported that each of the 34 governmental departments had its own funds for advertising and were in charge of their own advertising by appointing an advertising agency.

Community media

At the indaba the funding and lack of government advertising in community media was negotiated by the GCIS and the Media Development Agency with community representatives, the Times reported.

The Times reported that community media complained that government was ignoring them when allocating advertising and instead chose to place their advertisements with mainstream media at a much greater cost.

Last year, Manyi said government, through GCIS, would monitor and enforce adherence to the "government brand".

Non-Cabinet weeks would, among others, be used for media briefings to communicate progress on the implementation of government's programme of action.

The implementation of the strategy would result in a much more informed and empowered public, Manyi said.

Read more on:    gcis  |  jimmy manyi  |  media

Join the conversation! encourages commentary submitted via MyNews24. Contributions of 200 words or more will be considered for publication.

We reserve editorial discretion to decide what will be published.
Read our comments policy for guidelines on contributions.
NEXT ON NEWS24X publishes all comments posted on articles provided that they adhere to our Comments Policy. Should you wish to report a comment for editorial review, please do so by clicking the 'Report Comment' button to the right of each comment.

Comment on this story
Comments have been closed for this article.

Inside News24


Prince George the green prince?

Prince Charles hopes his grandson's love of the outdoors will become a passion for the environment.



One man's $1 million vision for an eco Africa
China's air pollution at doomsday levels
Keep food fresher for longer
Hurricanes, earthquakes and floods – What climate change really means for us

Book flights

Compare, Book, Fly


The full moon energy can be quite intense today as your emotions fight against reason. It is important to ground your ideas more

There are new stories on the homepage. Click here to see them.


Create Profile

Creating your profile will enable you to submit photos and stories to get published on News24.

Please provide a username for your profile page:

This username must be unique, cannot be edited and will be used in the URL to your profile page across the entire network.


Location Settings

News24 allows you to edit the display of certain components based on a location. If you wish to personalise the page based on your preferences, please select a location for each component and click "Submit" in order for the changes to take affect.

Facebook Sign-In

Hi News addict,

Join the News24 Community to be involved in breaking the news.

Log in with Facebook to comment and personalise news, weather and listings.