Name ban for 'slimming' product

2010-05-20 22:23

kalahari.com

Cape Town - A company has been banned from using the name "Supreme Slim" for one of its products, after a consumer activist complained there was no evidence that it had any slimming effect.

In a ruling released on Thursday, the Advertising Standards Authority also rejected the claim by Wellness Forever CC that there were "no chemicals" in the concoction.

The ruling followed a complaint by Cape Town consumer activist Harris Steinman.

The ASA said that when challenged, Wellness Forever denied that the name "Supreme Slim" in any way implied weight loss.

It did, however, agree to stop making the claim that Supreme Slim was "100% herbal".

The ASA said Wellness Forever was unable to provide proper substantiation for its marketing claims that Supreme Slim was an appetite suppressant, that it accelerated metabolism, was a "fat burner" and that users could get "results" without exercise.

It also said the only reasonable inference that could be drawn from the name "Supreme Slim" was that the product would result in the user becoming slimmer, or losing weight.

The ASA ordered that Wellness Forever stop making the appetite and fat-burning claims, and ordered that the name itself be "withdrawn" immediately.

This is the second time this year that Wellness Forever has fallen foul of the ASA over its claims for a "slimming" product.

In February the ASA made a similar ruing on its "Slender Gel".
- SAPA

Read more on:    advertising  |  health
NEXT ON NEWS24X

SHARE:

Read News24’s Comments Policy

 

Inside News24

 
/Fashion
 
Traffic
Lottery
 
  • Friday Cape Town - 16:15 PM
    Road name: Wet Weather
    RAIN across the greater Cape Town area - drive with care and use headlights - Allow Extra Tavel Time
  • Friday Kuils River - 09:28 AM
    Road name: Polkadraai Road Eastbound
    ROADWORKS between the R102 Van Riebeeck Road and the R310 Baden Powell Drive exit - DELAYS
 
More traffic reports...
 

Jobs in Cape Town [change area]

Property [change area]

Travel - Look, Book, Go!

Magical Massinga

Spend 5 nights at the gorgeous Massinga Beach Lodge in Mozambique and only pay for 4 from R13 220 per person sharing. Includes return flights, accommodation, transfers and romantic turndown. Book now!

Kalahari.com - shop online today

2 TV Series for R250

Get 2 TV Series box sets for R250 and save up to R148! Offer valid while stocks last. Shop now!

Mind blowing deals on beauty & fragrances

Save up to 30% off beauty and fragrances. Offer valid while stocks last. Shop now!

Up to 50% off hair care products!

Save up to 50% on professional hair care products at kalahari.com. Offer valid while stocks last. Shop now!

30% off academic books

Score a mind blowing 30% off academic books! Offer valid while stocks last. Shop now!

Mind blowing deals on electronics!

Save up to 35% on electronics. Offer valid while stocks last. Shop now!

OLX Free Classifieds [change area]

Samsung Galaxy s4

Mobile, Cell Phones in South Africa, Western Cape, Cape Town. Date October 24

Best bargain in big bay

Real Estate, Houses - Apartments for Sale in South Africa, Western Cape, Cape Town. Date October 25

VW Golf 6, 1.6 Trendline (Excellent condition)

Vehicles, Cars in South Africa, Western Cape, Cape Town. Date October 25

Huawei B683 21Mbps 3G Wireless Router

Huawei B683 21Mbps 3G Wireless Router The B683 wireless gateway (hereinafter...

From R1799.00

I'm shopping for:

Horoscopes
Aquarius
Aquarius

The day may have a fluctuating sensitive energy to begin with, but later when the Moon moves into dramatic and creative Leo you...read more

There are new stories on the homepage. Click here to see them.
 
English
Afrikaans
isiZulu

Hello 

Create Profile

Creating your profile will enable you to submit photos and stories to get published on News24.


Please provide a username for your profile page:

This username must be unique, cannot be edited and will be used in the URL to your profile page across the entire 24.com network.

Settings

Location Settings

News24 allows you to edit the display of certain components based on a location. If you wish to personalise the page based on your preferences, please select a location for each component and click "Submit" in order for the changes to take affect.








Facebook Sign-In

Hi News addict,

Join the News24 Community to be involved in breaking the news.

Log in with Facebook to comment and personalise news, weather and listings.