Name ban for 'slimming' product

2010-05-20 22:23

kalahari.com

Cape Town - A company has been banned from using the name "Supreme Slim" for one of its products, after a consumer activist complained there was no evidence that it had any slimming effect.

In a ruling released on Thursday, the Advertising Standards Authority also rejected the claim by Wellness Forever CC that there were "no chemicals" in the concoction.

The ruling followed a complaint by Cape Town consumer activist Harris Steinman.

The ASA said that when challenged, Wellness Forever denied that the name "Supreme Slim" in any way implied weight loss.

It did, however, agree to stop making the claim that Supreme Slim was "100% herbal".

The ASA said Wellness Forever was unable to provide proper substantiation for its marketing claims that Supreme Slim was an appetite suppressant, that it accelerated metabolism, was a "fat burner" and that users could get "results" without exercise.

It also said the only reasonable inference that could be drawn from the name "Supreme Slim" was that the product would result in the user becoming slimmer, or losing weight.

The ASA ordered that Wellness Forever stop making the appetite and fat-burning claims, and ordered that the name itself be "withdrawn" immediately.

This is the second time this year that Wellness Forever has fallen foul of the ASA over its claims for a "slimming" product.

In February the ASA made a similar ruing on its "Slender Gel".
- SAPA
Read more on:    advertising  |  health
NEXT ON NEWS24X
SHARE:

Read News24’s Comments Policy

 

Inside News24

 
/News
 

Get fit on a budget

It’s time to throw the “I can’t afford to exercise” excuse out the window.

 
 

Where were you when you last felt alive?

The basics of BASE jumping
Tips for paddling your first Dusi
Climbing the world’s largest stone arch
Awesome extreme sports people

Jobs in Cape Town [change area]

Property [change area]

Travel - Look, Book, Go!

Magical Massinga

Spend 5 nights at the gorgeous Massinga Beach Lodge in Mozambique and only pay for 4 from R13 220 per person sharing. Includes return flights, accommodation, transfers and romantic turndown. Book now!

Kalahari.com - shop online today

Seen something you like in our catalogue?

Find the perfect gift and save up to R5000 – As seen on the catalogue. Hurry and shop now!

Save up to R1000 on Hisense smartphones!

View the large range of Hisense smartphones. Buy today and save up to R1000!

Toys 4 for the price of 3

Buy 4 toys and get the cheapest FREE! Offer valid while stocks last. Shop now!

Mind blowing prices – As seen on TV

Get mind blowing prices on 1000’s of products! Shop now.

Deal of the week!

Save R1200 on the Samsung 48” smart full HD LED television now only R8799. Buy now!

OLX Free Classifieds [change area]

Samsung Galaxy s4

Mobile, Cell Phones in South Africa, Western Cape, Cape Town. Date October 24

Best bargain in big bay

Real Estate, Houses - Apartments for Sale in South Africa, Western Cape, Cape Town. Date October 25

VW Golf 6, 1.6 Trendline (Excellent condition)

Vehicles, Cars in South Africa, Western Cape, Cape Town. Date October 25

Horoscopes
Aquarius
Aquarius

You may be in the mood to philosophize and socialize and expand your mind on various discussions and group activities. You could...read more

There are new stories on the homepage. Click here to see them.
 
English
Afrikaans
isiZulu

Hello 

Create Profile

Creating your profile will enable you to submit photos and stories to get published on News24.


Please provide a username for your profile page:

This username must be unique, cannot be edited and will be used in the URL to your profile page across the entire 24.com network.

Settings

Location Settings

News24 allows you to edit the display of certain components based on a location. If you wish to personalise the page based on your preferences, please select a location for each component and click "Submit" in order for the changes to take affect.








Facebook Sign-In

Hi News addict,

Join the News24 Community to be involved in breaking the news.

Log in with Facebook to comment and personalise news, weather and listings.