Nandos lets SA public decide

2012-06-10 14:41

Multimedia   ·   User Galleries   ·   News in Pictures Send us your pictures  ·  Send us your stories

Johannesburg - Fast food franchise Nandos has had a print version of their banned television advertisement published in the Sunday Times.

"Unlike our broadcasters, we're giving you the right to choose," a banner at the bottom of the advertisement reads.

The top of the advertisement describes the television version as "the pro-diversity ad broadcasters don't want you to see".

Earlier this month, SABC, DSTV, M-Net and e.tv refused to flight the advertisement saying it had xenophobic connotations.

Last week, the Cape Times was told by SABC spokesperson Kaizer Kganyago said the advertisement could incite attacks on foreigners.

"Nandos may say that it is trying to promote diversity but what we are concerned about is that the public might interpret it differently," he said at the time.

Storyboard version

The full-page print advertisement on Sunday shows a storyboard version of the television one with various screenshots.

Photographs of key moments in the advertisement are presented in blocks with written descriptions underneath. The first block shows an empty veld with a fence and sign that says "arrivals" on it.

"We hear the voice of a xenophobe say, "you know what's wrong with South Africa? All you foreigners," reads the description under the block.

The second block shows a man with a suitcase climbing through a hole in the fence.

"The voice, says, "You must all go back to where you came from." reads the description.

The blocks go on to show various cultural and racial groups in South Africa disappearing into clouds of smoke.

Cameroonians, Congolese, Pakistanis, Ghanians, Kenyans and Somalis shown queuing at a marquee with a sign "Immigrations" all go up in smoke.

A Nigerian at a Hillbrow street corner talking to a European couple in a car are all told to go home, after which they disappear.

"A plume of white smoke escapes from the Plaza" the description reads, after Indians are told to hotfoot it out.

Three Chinese men offloading a truck and an Afrikaans farmer driving a bakkie are the next to vanish. The next block shows the passengers at the back of the bakkie.

They too disappear as the voice tells the Swazis to go back to Swaziland, the Sothos to return to Lesotho and "the Tswanas, Vendas, Zulus, everybody," to go back from where they came.

The final blocks show a Khoisan man directly facing the camera.

The descriptions quotes him as saying: "I'm not going anywhere. You *$%!@* [swear word blocked out in advert] found us here."

The punchline is "Real South Africans Love Diversity".

The print advertisement also lists a youtube address, where the television advertisement can be viewed.

By Sunday late morning, the video advertisement had been viewed 373 229 times.

A description underneath is reads, "Either way you look at it, we were all once foreigners in SA, except for the Khoisan of course."

In December last year, Nandos stopped flighting its "last dictator standing" TV commercial after alleged threats were made against Nandos Zimbabwe's employees and customers.

The company said in a statement that a militant youth group loyal to Zimbabwe's president Robert Mugabe had called for a boycott of Nandos because of the ad.

The commercial showed Mugabe dining alone at Christmas at an empty table set for departed dictators. As he sits alone he reminisces about happy memories with them such as him and Muammar Gaddafi engaging in a water pistol fight, making sand angels with Iraq's Saddam Hussein and singing karaoke with Chairman Mao.

- SAPA

Read more on:    nandos  |  youtube  |  e.tv  |  sabc  |  xenophobia  |  media
NEXT ON NEWS24X

SHARE:

Read News24’s Comments Policy

24.com publishes all comments posted on articles provided that they adhere to our Comments Policy. Should you wish to report a comment for editorial review, please do so by clicking the 'Report Comment' button to the right of each comment.

Comment on this story
165 comments
Add your comment
Comment 0 characters remaining
 

Inside News24

 
/News
 
Traffic
Lottery
 
  • Tuesday Mitchells Plain - 19:35 PM
    Road name: M7 Vanguard Drive
    ROADWORKS - traffic restrictions between the R300 and Highlands Drive - expect delays
  • Tuesday Belhar - 17:58 PM
    Road name: Belhar Drive
    TRAFFIC LIGHTS not working at Alabama Drive
 
More traffic reports...
 

Jobs in Cape Town [change area]

Property [change area]

Travel - Look, Book, Go!

Magical Massinga

Spend 5 nights at the gorgeous Massinga Beach Lodge in Mozambique and only pay for 4 from R13 220 per person sharing. Includes return flights, accommodation, transfers and romantic turndown. Book now!

Kalahari.com - shop online today

Up to 60% off - clearance sale!

Save up to 60% on appliances, books, electronics, toys, movies and more. Offer valid while stocks last. Shop now!

Deal of the Week!

Get bestselling John Green novels now just R99 each! Hurry and get yours while stocks last. Shop here.

Mind blowing deals on beauty & fragrances

Save up to 30% off beauty and fragrances. Offer valid while stocks last. Shop now!

Up to 50% off hair care products!

Save up to 50% on professional hair care products at kalahari.com. Offer valid while stocks last. Shop now!

30% off academic books

Score a mind blowing 30% off academic books! Offer valid while stocks last. Shop now!

OLX Free Classifieds [change area]

Samsung Galaxy s4

Mobile, Cell Phones in South Africa, Western Cape, Cape Town. Date October 24

Best bargain in big bay

Real Estate, Houses - Apartments for Sale in South Africa, Western Cape, Cape Town. Date October 25

VW Golf 6, 1.6 Trendline (Excellent condition)

Vehicles, Cars in South Africa, Western Cape, Cape Town. Date October 25

DStv Walka Handheld TV

The Walka Handheld TV is a slim, lightweight device with...

From R199.00

I'm shopping for:

Horoscopes
Aquarius
Aquarius

It is always easier to look out and see what needs changing. Looking in is a lot harder... Today you may need to look at what...read more

There are new stories on the homepage. Click here to see them.
 
English
Afrikaans
isiZulu

Hello 

Create Profile

Creating your profile will enable you to submit photos and stories to get published on News24.


Please provide a username for your profile page:

This username must be unique, cannot be edited and will be used in the URL to your profile page across the entire 24.com network.

Settings

Location Settings

News24 allows you to edit the display of certain components based on a location. If you wish to personalise the page based on your preferences, please select a location for each component and click "Submit" in order for the changes to take affect.








Facebook Sign-In

Hi News addict,

Join the News24 Community to be involved in breaking the news.

Log in with Facebook to comment and personalise news, weather and listings.