New Age expenses were for ads - premier

2013-01-30 19:46
Nomvula Mokonyane (Picture: Beeld)

Nomvula Mokonyane (Picture: Beeld)

Multimedia   ·   User Galleries   ·   News in Pictures Send us your pictures  ·  Send us your stories

Johannesburg - Gauteng Premier Nomvula Mokonyane said on Wednesday money used for a The New Age breakfast briefing was intended for advertising.

"Regarding The New Age [TNA] business briefing held on 4 October 2012, an amount of R683 095 was spent to reach an audience of more than 2.2 million viewers on the SABC 2 Morning Live programme," her office said in a statement.

"In addition, several other thousands were reached through the combined efforts of TNA, Morning Live and the office of the premier's social and electronic media prior to and even after the event."

The Star reported on Wednesday that a purchase order revealed Mokonyane's office paid R683 095 for the briefing. The premier's office was also invoiced for 500 guests at R801 a head, totalling R400 890, and four front-page advertisements at R44 070 each, amounting to R176 280.

The premier's office said the province "enjoyed some decent savings" at the breakfast, since a 30-second advert on Morning Live cost R9 000.

"This is appreciated even more when one considers that the GPG [Gauteng provincial government] spent more than two hours on the show, having an unmediated conversation with the live studio audiences and viewers.

"This, we believe, was a massive return on investment."

Mokonyane's office said it was exploring the use of "unique advertising packages" to reach all of its "stakeholders simultaneously and over an extended period, using minimal resources".

"The TNA business briefings provided an ideal opportunity to achieve that goal and, given the opportunity, we would certainly go the same route again."

It said the debate around the money the province had spent on advertisements was "glaringly lopsided" since it only focused on one publication.

"It is critical, if the debate is to be helpful beyond political posturing, that all our advertising dealings are made known. This will then show Gauteng residents whether our advertising has any bias towards any specific media, as has been alleged by some."

The premier's office revealed it spent R23 691 840 on advertising between January and November last year.

It said it spent R8 967 166 on the Sowetan, R7 271 433 on The Star and R1 049 702 on The New Age.

With weekly newspapers, it spent R3 255 803 on City Press, R1 679 279 on the Mail & Guardian and R1 468 457 on The Sunday Times.

Democratic Alliance MPL Jack Bloom said earlier the party would probe Mokonyane's office about the TNA breakfast.

"The natural suspicion is that money is being funnelled to assist this newspaper because it is owned by the Gupta family, who are major benefactors of the ANC and [President] Jacob Zuma," he said.


Read more on:    da  |  new age  |  nomvula mokonyane  |  jack bloom  |  johannesburg  |  local government  |  politics  |  advertising  |  media

Read News24’s Comments Policy publishes all comments posted on articles provided that they adhere to our Comments Policy. Should you wish to report a comment for editorial review, please do so by clicking the 'Report Comment' button to the right of each comment.

Comment on this story
Add your comment
Comment 0 characters remaining

Inside News24


Zuma: Pray for peaceful polls

President Jacob Zuma has asked members of the Universal Church of the Kingdom of God to pray for peaceful elections on 7 May.


Latest elections multimedia

Why Jack Parow wants you to vote on 7 May
The ad the SABC doesn't want to air
Elections 2014 in one cartoon
This year's election posters
  • Friday Grabouw - 11:32 AM
    Road name: N2 Eastbound
    DELAYS between Sir Lowrys Pass and Grabouw
  • Friday Cape Town - 10:14 AM
    Road name: M3 Inbound
    EVENT - left lane closed between Rhodes Avenue and UCT
More traffic reports...

Jobs in Cape Town [change area]

Property [change area]

Travel - Look, Book, Go!

Escape winter, head to Mauritius

Escape winter by spending 7 nights in Mauritius' tropical bliss from R13 215 per person sharing. Includes return flights, airport transfers and accommodation. Book now! - shop online today

Get many eggs in one basket!

Gaming bundles: 2 Super Hits games for R99, 3 Disney games for R99 and more + exclusive accessory bundles only available on While stocks last. Shop now!

25% off bestselling books!

The Real Meal Revolution by Tim Noakes, Jeffrey Archer’s Be Careful What You Wish for, Man’s Search for Meaning by Victor E. Frank and many more titles. Shop now!

Up to 25% off electronics

Buy top electronics and save up to 25%. Such as’s 1# selling product the gobii eReader, Patriot X Porter flash drive, Asus Nexus 7” 3G tablet, Samsung Galaxy SIII, Lenovo G580 Notebook and many more. Shop now!

DStv HD PVR Decoder now R949

The DStv HD PVR Decoder has further revolutionised the television experience with lifelike viewing, sharper images, more vibrant colours and precision picture quality. Now R949, save R550. Offer valid while stocks last. Shop now!

Up to 30% off appliances & homeware

Save up to 30% on appliances and homeware this Easter! Offer valid while stocks last. Shop now.

OLX Free Classifieds [change area]

Samsung Galaxy s4

Mobile, Cell Phones in South Africa, Western Cape, Cape Town. Date October 24

Best bargain in big bay

Real Estate, Houses - Apartments for Sale in South Africa, Western Cape, Cape Town. Date October 25

VW Golf 6, 1.6 Trendline (Excellent condition)

Vehicles, Cars in South Africa, Western Cape, Cape Town. Date October 25

Nokia E7

Your mobile office Real-time emails with Mail for Exchange. Easy access to...

From R3499.00

I'm shopping for:


You may find yourself putting in that extra effort on looking good and making an impression. more

There are new stories on the homepage. Click here to see them.


Create Profile

Creating your profile will enable you to submit photos and stories to get published on News24.

Please provide a username for your profile page:

This username must be unique, cannot be edited and will be used in the URL to your profile page across the entire network.


Location Settings

News24 allows you to edit the display of certain components based on a location. If you wish to personalise the page based on your preferences, please select a location for each component and click "Submit" in order for the changes to take affect.

Facebook Sign-In

Hi News addict,

Join the News24 Community to be involved in breaking the news.

Log in with Facebook to comment and personalise news, weather and listings.