News monitoring agencies to pay royalties

2012-03-06 10:34
Johannesburg - A new copyright licence will see news monitoring agencies paying royalties for all the material they replicate, according to a report on Tuesday.

The licence - launched by the Dramatic, Artistic and Literary Rights Organisation (Dalro) last month - was brought on behalf of newspaper and magazine publishers, The Business Day reported.

This will increase the costs that companies pay for data gathered for marketing and business intelligence.

"This will bring the South African media monitoring industry in line with international standards of copyright compliance because essentially the media monitoring business model uses copyright material," said Dalro business development manager Sarah-Jane Bosch.

She would not elaborate on how much the licence and subsequent royalties would add to publishers' coffers.

Monitoring agencies are opposed to the Media Monitoring Organisation Licence and have appealed for an annual blanket fee.

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