Outsurance ad sparks Twitter protest

2013-02-19 14:27
(Gus Silber, via Twitter)

(Gus Silber, via Twitter)

Multimedia   ·   User Galleries   ·   News in Pictures Send us your pictures  ·  Send us your stories

Durban - A front-page advertisement in The Star, featuring a legless man below a picture of murder-accused paralympian Oscar Pistorius, sparked outrage on the social networking site Twitter on Tuesday.

The Outsurance advertisement for disability cover was placed on the lower, right-hand side of the page, immediately below a photograph and story about the bail hearing of double amputee Pistorius.

He is accused of murdering his girlfriend Reeva Steenkamp at his home in Pretoria in the early hours on Thursday.

Vaughan Warburton tweeted: " Ah come now OUTsurance..... Really?"

Mhlangabezi Songwevu tweeted: "Disgusting. Shame on You. Outsurance this is tasteless"

'Unintentional'

The insurer replied, in a tweet, that the "ad placement in The Star this AM was completely unintentional and we apologise if any offence was caused #OscarPistorius"

However, some people did not believe them.

Bernard Bergstedt tweeted: "Sorry I don't buy it scrappy apology. why place this specific ad on the very day Oscar appears in court. Premeditated."

Star editor Makhudu Sefara could not immediately be reached for comment.

The advertisement features a man wearing jeans and running shoes. His left leg has been replaced with the text: "Do you have the right insurance cover should your life suddenly change?"

- Outsurance media release.

- SAPA
Read more on:    outsurance  |  oscar pistorius  |  reeva steenkamp  |  media
NEXT ON NEWS24X

SHARE:

Read News24’s Comments Policy

24.com publishes all comments posted on articles provided that they adhere to our Comments Policy. Should you wish to report a comment for editorial review, please do so by clicking the 'Report Comment' button to the right of each comment.

Comment on this story
15 comments
Add your comment
Comment 0 characters remaining

Inside News24

 
SPONSORED CONTENT
Keep your bike (and yourself) safe with these tips 2015-03-23 09:16

Whether you’re a newbie pedaller or a seasoned cyclist, knowing how to stay safe is the best way to enjoy your time on your bike.

/News
Traffic Alerts
Horoscopes
Aquarius
Aquarius

Love is in the air and you are in the mood to share and spend an abundant amount of time and energy with someone special. You may...read more

There are new stories on the homepage. Click here to see them.
 
English
Afrikaans
isiZulu

Hello 

Create Profile

Creating your profile will enable you to submit photos and stories to get published on News24.


Please provide a username for your profile page:

This username must be unique, cannot be edited and will be used in the URL to your profile page across the entire 24.com network.

Settings

Location Settings

News24 allows you to edit the display of certain components based on a location. If you wish to personalise the page based on your preferences, please select a location for each component and click "Submit" in order for the changes to take affect.




Facebook Sign-In

Hi News addict,

Join the News24 Community to be involved in breaking the news.

Log in with Facebook to comment and personalise news, weather and listings.